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2022 | OriginalPaper | Buchkapitel

4. Further Remarks

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Abstract

This chapter describes the remainder of this doctoral thesis. To answer the research questions, this thesis comprises three separate studies that focus on MNCs’ global branding and e-commerce firms’ internationalization processes. The three studies are illustrated in detail in Part II, Part III, and Part IV.
Metadaten
Titel
Further Remarks
verfasst von
Carolina Sinning
Copyright-Jahr
2022
DOI
https://doi.org/10.1007/978-3-658-38050-2_4