2014 | OriginalPaper | Buchkapitel
Fusing Back the Human, Radically
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
For nearly three centuries of the industrial, modern, scientific era, our lives and existence — our lifeworlds — to use the term from European philosophical tradition (Husserl, 1913; Merleau-Ponty, 1962) — have been split sharply into roles: consumer, worker, saver, investor, voter, resident, spouse, parent, child, sibling, partner, neighbour, ‘friend’ (including the new use of this term for cyber-connections), etc. Some of these roles have been receiving boosted valourization in the era of advanced capitalism, especially those of ‘consumer’ and ‘investor’. Let me illustrate this increasingly high valour ization of the consumer role via some contemporary examples.