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2019 | OriginalPaper | Buchkapitel

33. Fuzzy AHP and VIKOR to Select Best Location for Bank Investment: Case Study in Kurdistan Region of Iraq

verfasst von : Ahmet Demir, Sarkhel Shawkat, Bzhar Nasradeen Majeed, Taylan Budur

Erschienen in: Effective Investments on Capital Markets

Verlag: Springer International Publishing

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Abstract

Location selection is one of the most important decisions of the operations manager. One of the effectiveness criteria of the organizations is the correct location. And the appropriate location for the banking sector means better network to the customers and a competitive advantage in the market. The present paper investigates the best location as using the fuzzy AHP and VIKOR analysis in the Kurdistan Region of Iraq. The research revealed that “security in the region” and “willingness to work with the bank” have been the most important criterions in location strategy. These results show contrast with the developed countries.

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Titel: Fuzzy AHP and VIKOR to Select Best Location for Bank Investment: Case Study in Kurdistan Region of Iraq
verfasst von: Ahmet Demir
Sarkhel Shawkat
Bzhar Nasradeen Majeed
Taylan Budur
Verlag: Springer International Publishing
Buch: Effective Investments on Capital Markets
Print ISBN: 978-3-030-21273-5

Electronic ISBN: 978-3-030-21274-2

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-21274-2_33