NikeFuel is the fuel of the
Nike+ community.
1 A fuel that has made two million users burn more than 68 bn. calories and that proliferates with each kilometer. The athletic performance of Nike+ users is measured via sensors in Nike sports shoes and an Apple iPod or iPhone, documented on the Nike+platform and converted into NikeFuel. In doing so, users may visualize their progress, compare their performance with others, and obtain different status levels that reflect their athletic potential. For accomplishing particular milestones (e.g.,
100 KM), users receive badges that can be shared in social networks, as successful activities in general, and be displayed in a virtual trophy cabinet. Using such IT-based mechanisms, Nike has transformed endurance sports into a “game”. This approach derives from the domain of game design and is called
gamification – enriching products, services, and information systems with game-design elements in order to positively influence motivation, productivity, and behavior of users (Deterding et al.
2011, pp. 10–12; Huotari and Hamari
2012, pp. 19–20). …
WI – WIRTSCHAFTSINFORMATIK – ist das Kommunikations-, Präsentations- und Diskussionsforum für alle Wirtschaftsinformatiker im deutschsprachigen Raum. Über 30 Herausgeber garantieren das hohe redaktionelle Niveau und den praktischen Nutzen für den Leser.
BISE (Business & Information Systems Engineering) is an international scholarly and double-blind peer-reviewed journal that publishes scientific research on the effective and efficient design and utilization of information systems by individuals, groups, enterprises, and society for the improvement of social welfare.
Texte auf dem Stand der wissenschaftlichen Forschung, für Praktiker verständlich aufbereitet. Diese Idee ist die Basis von „Wirtschaftsinformatik & Management“ kurz WuM. So soll der Wissenstransfer von Universität zu Unternehmen gefördert werden.
