Gender Equality in Sports on Exhibition: Curating Digital Media-Art in the Parallel 3 - Cubed Activism Project

The article provides a comprehensive analysis of the intersection of digital technology and exhibition curatorship on gender equality in sports as a research method. It explores the framework in the 21^st century and highlights the significant influence of digital technologies on the creation and consumption of images through screens. It then focuses on the Digital Media-Art (DMA) activist project Parallel 3 - Cubed Artivism, which centers on gender equality in sport, incorporating digital and interactive elements such as Augmented Reality. The article discusses the objectives, concepts, and purpose of the project, as well as the relationship between technology and art, challenges, and opportunities presented by the inclusion of digital technologies in the visitor experience. Subsequently, the focus turns to the evolution of curatorship, highlighting the transformation of the curator's role in the digital era, with an emphasis on activist curatorship addressing social issues, including gender equality in sport. It also explores the A/R/Cography method as central to curatorship and the transition from DMA artifacts and previous results to the exhibition WOMEN IN SPORT to be displayed at the National Sport Museum/IPDJ, outlining ongoing activities such as research, curatorship, and operational issues, as well as the importance of institutional framing interviews. The article provides a holistic view of the contemporary landscape, emphasizing the ongoing need for innovation and critical reflection in integrating DMA and curatorship to promote gender equality in sports.