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Erschienen in:
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2014 | OriginalPaper | Buchkapitel

6. Gender in the Elderly Internet Users

verfasst von : Jorge Arenas-Gaitán, Begoña Peral-Peral, María Ángeles Ramón-Jerónimo

Erschienen in: Strategies in E-Business

Verlag: Springer US

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Abstract

The world’s population is getting older. Despite the stereotypes, the elderly use Internet increasingly more. The aim of this work is to analyze gender influence in the elderly’s Internet adoption process. This generic goal results in two specific objectives. Firstly, the Internet adoption process in the elderly is studied. To do so we propose a TAM-based model that will be tested via PLS. The second aim we set out is to analyze the differences in the Internet adoption process that can be explained via considering gender-based divergences. To achieve this we combine multi-group analysis via PLS and the t test for our independent samples. The results obtained partially support the model proposed and point out certain differences between elderly men and women with respect to their perception of ease of use and Internet use.

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Metadaten
Titel
Gender in the Elderly Internet Users
verfasst von
Jorge Arenas-Gaitán
Begoña Peral-Peral
María Ángeles Ramón-Jerónimo
Copyright-Jahr
2014
Verlag
Springer US
Buch
Strategies in E-Business

Print ISBN: 978-1-4614-8183-6

Electronic ISBN: 978-1-4614-8184-3

Copyright-Jahr: 2014

DOI
https://doi.org/10.1007/978-1-4614-8184-3_6