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2023 | Buch

Geopolitics and Business

Relevance and Resonance

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Über dieses Buch

This book sheds light on the intricate relationship between geopolitics and business and the essential interdependence between corporations and geopolitics. Despite apparent animosity, practical solutions and theories proposed by geopolitics find resonance within the business world, and vice versa. Concepts like critical theory, disruption, hegemony, strategic rivalry, and cost-effectiveness hold common ground in both realms, even though they have historically been disregarded.

Geopolitical authors have often overlooked the vital role played by businesses in shaping global affairs, while businesses themselves view geopolitics as a risk to be managed. These contrasting viewpoints have given rise to misunderstandings and misconceptions between the two spheres.

The author sets out to bridge the gap between geopolitics and business, exploring how corporations perceive space, state, and power, while also analyzing the influence of classical, critical, and feminist geopolitics on business strategies. This comprehensive analysis reveals that businesses are not mere non-state agents among many, but indeed, the principal non-state agents in geopolitics. The book is an essential read for scholars, researchers, and professionals seeking a deeper understanding of the dynamic interplay between these critical forces.

Inhaltsverzeichnis

Frontmatter
Chapter 1. Introduction
Abstract
Nestorovic starts with the ascertainment that business is absent from geopolitical books. Business is absent because all corporations are deemed to pursue private interest only (the maximization of profits), making them irrelevant for geopolitics. That reality or illusion was first challenged by the emergence of critical and feminist geopolitics at the end of the twentieth century, but Nestorovic adds another challenger in the form of business geopolitics, which according to him was always present but never recognized as such. In the introduction, he presents the structure of the book in which business is made relevant and resonates with the three branches of geopolitics (classical, critical, and feminist) and ends with a specific contribution of business to geopolitics.
Čedomir Nestorović
Chapter 2. Classical Geopolitics
Abstract
Nestorovic structures his analysis of geopolitics on the relationship between space, state, and power and this triptych is used all along the book. He begins with classical geopolitics not only because it is the oldest and the most important branch of geopolitics. The main reason is that classical geopolitics and business share their love for reality, facts, and materiality. According to the author, concepts coming from classical geopolitics, such as geographical determinism or possibilism, heartland, rimland, the world as a close system, tyranny of distance, sovereignty, hard power, or soft power proposed by Friedrich Ratzel, Rudolf Kjellen, Karl Haushofer, or Samuel Huntington, are all too familiar to corporations. The relevance of these concepts with business is analyzed in this chapter.
Čedomir Nestorović
Chapter 3. Critical Geopolitics
Abstract
In this chapter, Nestorovic covers critical geopolitics and its relationship with business. He begins by quoting the main authors like John O’Loughlin and Gearoid O’Tuathail and continues with the essence of critical geopolitics. This essence is found in philosophy and sociology, and authors like Michel Foucault of Jacques Derrida, more than in geography, military, and materiality, which dominate classical geopolitics. In this chapter, Nestorovic puts the emphasis on social constructivism and the power of knowledge and discourse as salient elements of critical geopolitics. He wants to demonstrate that business does not oppose critical geopolitics because corporations do not live in a vacuum. Several examples are given on how corporations use knowledge and discourse in innovation, strategy, and marketing practices.
Čedomir Nestorović
Chapter 4. Feminist Geopolitics
Abstract
In this chapter, Nestorovic wants to demystify a simplistic interpretation of feminist geopolitics. He begins by mentioning the feminist movement that fights for the individual and collective rights of all underprivileged persons based on gender, religion, age, or race. These questions are universal and therefore geopolitical, and the author quotes Cynthia Enloe, who was among the first to talk about feminist geopolitics. Nestorovic goes further and analyzes how feminist authors introduced alternative methods in geopolitics like personal and reflexive epistemology. He finishes by analyzing all initiatives proposed by feminist geopolitics authors such as Diversity, Equity, and Inclusion (DE&I), the individual as the scale for geopolitics, as well as behavioral studies, which are of interest to corporations.
Čedomir Nestorović
Chapter 5. Business Geopolitics
Abstract
In previous chapters, Nestorovic considers that branches of geopolitics have the initiative since they propose concepts, and corporations do their shopping when they pick up something that can be relevant for their business. In this chapter, the author takes the opposite approach. He uses the triptych space-state-power and for each element finds out what business proposes and what geopolitics can be interested in. He states that corporations invent new spaces like the metaverse in which virtual worlds, NFTs, avatars, chatbots, or AI-generated content coexists with the real space. He also suggests that a corporation can be considered as a state, with all attributes like sovereignty, nationality, or legitimate use of coercive power, because some corporations are in fact more powerful than states.
Čedomir Nestorović
Chapter 6. Conclusion
Abstract
Nestorovic wants the corporations to be understood as the non-state actors in geopolitics. According to him, this is a necessary step because corporations are powerful on one side and because they have been tasked with all sorts of responsibilities such as DE&I, climate change, or community building on the other. He gives the example of the workplace as the most important social place for the employees (this is their geopolitical space) and insists on the role of the CEO behaving like a head of state to illustrate how the role of the corporation has changed. He concludes by saying that the relationship between the state and the corporation is not a dominant-dominated one. Their relationship is more complex and complementary.
Čedomir Nestorović
Metadaten
Titel
Geopolitics and Business
verfasst von
Čedomir Nestorović
Copyright-Jahr
2023
Electronic ISBN
978-3-031-45325-0
Print ISBN
978-3-031-45324-3
DOI
https://doi.org/10.1007/978-3-031-45325-0