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2016 | OriginalPaper | Buchkapitel

Global Private Label Convergence: Fact or Fiction?

verfasst von : Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee, Kapil Tuli

Erschienen in: Advances in National Brand and Private Label Marketing

Verlag: Springer International Publishing

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Abstract

This study considers a set of 67 countries to study whether PLs shares converge globally and if so to what long-run level PL shares in 60 product categories are expected to converge. The authors draw upon the economic convergence literature to establish an empirical specification that measures long-run PL share differentials relative to a stabilized reference country. As such, they use the notion of β-convergence, taking place when countries with an initially lower PL level grow faster than countries already closer to a common steady state.

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Titel: Global Private Label Convergence: Fact or Fiction?
verfasst von: Katrijn Gielens
Marnik G. Dekimpe
Anirban Mukherjee
Kapil Tuli
Verlag: Springer International Publishing
Buch: Advances in National Brand and Private Label Marketing
Print ISBN: 978-3-319-39945-4

Electronic ISBN: 978-3-319-39946-1

Copyright-Jahr: 2016
DOI: https://doi.org/10.1007/978-3-319-39946-1_18