Although Colombia has been identified as one of the globalized countries in the developing world, it does not stand out among the countries of Latin America. However, the economy performed better after 1990 when liberalization reforms were introduced. Employment and economic growth were particularly strong, especially between 1993 and 1997, but then the economy collapsed. Bogota followed this cycle, but has disadvantages from the perspective of exploiting the opportunities of globalization: An interior location, a weak manufacturing base and negligible exports, and a tarnished reputation associated with the drug trade that discourages foreign direct investment and tourism. On the other hand, the city has been well managed under a series of mayors, although this is unlikely to have any major payoff in terms of globalization benefits.
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