In his approach to the topic of popular culture in Latin American contexts, Ignacio M. Sánchez Prado engages a key question that should resonate for many scholars in the broader field of Latin American Cultural Studies, when he reflects on who (or what) is in fact the subject that “performs or practices” popular culture. The term “subject,” as the author rightly notes, suggests a relationship to power structures (as in Louis Althusser’s  classic definition of “interpellation,” for example). In addition, as Sánchez Prado describes here, prior interpretations of popular culture have frequently understood its subject to be associated with a national identity, either as individual citizen or as collective “people,” still adding further specificity to the subject in question. In contrast, in the contemporary context of neoliberalism and globalization, such categories have seemingly become less meaningful or more difficult to pin down. In the present response to Sánchez-Prado’s chapter, I focus in particular on the role of digital technology in contemporary global contexts, as a means to illustrate the dilemma of the transforming subject of popular culture.
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- Globalized Digital Popular Cultures: A Response to Ignacio M. Sánchez Prado
- Palgrave Macmillan US