12. Government Intervention in the Market and Rational Choice

To facilitate the operation of the market, the right information of the products, including a description of the ingredients and any possible harm that their consumption may cause could be provided. As food corporations are not providing all the information to enable consumers to make adequate rational choices, government legislative intervention may be called for so that the required information is provided. An emphasis on diet as the main cause of obesity and overweight does not reduce an individual’s responsibility, but may educate the public of the major cause of obesity. Revenue collected from imposed taxes on advertising which promotes unhealthy food could be earmarked to pay for education about obesity and future medical and other social costs arising because of obesity and overweight.