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2013 | OriginalPaper | Buchkapitel

Green Clusters as New Cooperation Strategy for Cleantech Companies

verfasst von : Adrian D. Tanţău, Alexandra Chinie

Erschienen in: The Changing Business Landscape of Romania

Verlag: Springer New York

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Abstract

This chapter discusses green clusters, a new form of economic network in the domain of environmental-friendly businesses, as a cooperation strategy for companies. Cleantech companies, also referred to as green companies or environmental businesses, are companies offering products and services that have a sustainable positive impact on the environment. As technological innovation leads to the development of such businesses, and as green activities often require high expenses, companies became interested in establishing green clusters. By being part of the cluster, cleantech companies could achieve technological synergy, attract financial support, and collaborate with the governmental sector in order to support their activities. This article analyzes the trends in green clusters’ characteristics and how they can represent a successful cooperation strategy for the green business sector. The methodology used is composed of previous case studies, regarding cleantech businesses and green clusters, as well as a survey performed by the authors. This was conducted on 11 green cluster administrators and individual cluster members. Also, public information of another 70 green clusters, related to cluster members, cluster activities, and other characteristics has been studied. The results of this analysis helped us identify main trends in the green clusters’ field and how they would form a successful corporate strategy.

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Metadaten
Titel
Green Clusters as New Cooperation Strategy for Cleantech Companies
verfasst von
Adrian D. Tanţău
Alexandra Chinie
Copyright-Jahr
2013
Verlag
Springer New York
DOI
https://doi.org/10.1007/978-1-4614-6865-3_11