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Über dieses Buch

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Inhaltsverzeichnis

Frontmatter

Theoretical Foundations of Integrated CSR Communication

Frontmatter

2017 | OriginalPaper | Buchkapitel

Integrated CSR Communications

Manfred Bruhn, Anja Zimmermann

2017 | OriginalPaper | Buchkapitel

CSR as Common Sense Issue? A Theoretical Exploration of Public Discourses, Common Sense and Framing of Corporate Social Responsibility

Franzisca Weder

2017 | OriginalPaper | Buchkapitel

CSR as an Economic, Ethical, and Communicative Concept

Matthias Karmasin, Michael Litschka

2017 | OriginalPaper | Buchkapitel

Communicative Dilemmas of CSR: Towards an Integrative Framework of CSR Communication

Sophie Esmann Andersen, Anne Ellerup Nielsen, Christiane Marie Høvring

2017 | OriginalPaper | Buchkapitel

Communicating Responsibility: Responsible Communication

Franzisca Weder, Matthias Karmasin

Managerial Aspects of Integrated CSR Communication

Frontmatter

2017 | OriginalPaper | Buchkapitel

Investigating Internal CSR Communication: Building a Theoretical Framework

Sigrid Bekmeier-Feuerhahn, Paula Maria Bögel, Carina Koch

2017 | OriginalPaper | Buchkapitel

Organizing CSR Communication: Challenges for Integrated CSR Communication from a PR and Organizational Communication Perspective

Stefan Jarolimek, Franzisca Weder

2017 | OriginalPaper | Buchkapitel

Toward a Conceptual Integration of Corporate Social and Financial Performance

Diane L. Swanson, Marc Orlitzky

2017 | OriginalPaper | Buchkapitel

Communicating Corporate Social Responsibility for Brands

Christian Boris Brunner, Tobias Langner

2017 | OriginalPaper | Buchkapitel

Communicating CSR Through Corporate Image Advertising

Alan Pomering

Integrated CSR Communication and New Media

Frontmatter

2017 | OriginalPaper | Buchkapitel

The World Wide Web and the Social Media as Tools of CSR Communication

Paul Capriotti

2017 | OriginalPaper | Buchkapitel

Big Data and CSR Communication

Ramón Reichert

2017 | OriginalPaper | Buchkapitel

Virtual Corporate Social Responsibility Dialog: Seeking a Gap Between Proposed Concepts and Actual Practices

Shintaro Okazaki, Hector D. Menendez

Intercultural Integrated CSR Communication

Frontmatter

2017 | OriginalPaper | Buchkapitel

Integrated Corporate Social Responsibility Communication: A Global and Cross-Cultural Perspective

Matthias Karmasin, Gerhard Apfelthaler

2017 | OriginalPaper | Buchkapitel

Integrated CSR Advertising: With a Special Focus on the Intercultural Perspective

Andrea Ettinger, Ralf Terlutter, Sandra Diehl, Barbara Mueller

2017 | OriginalPaper | Buchkapitel

Knowledge Integration in the European CSR Communication Field: An Institutional Perspective

Urša Golob, Nataša Verk, Klement Podnar

2017 | OriginalPaper | Buchkapitel

Corporate Social Responsibility Communication in North America: The Past, Present and Future

Karen Becker-Olsen, Francisco Guzmán

2017 | OriginalPaper | Buchkapitel

Practices of CSR in China and Hong Kong

Liane Lee, Kara Chan

2017 | OriginalPaper | Buchkapitel

The CSR Communications and Reporting Landscape in Developing Countries

David Katamba, Cedric M. Nkiko

Special Topics of Intercultural Integrated CSR Communication

2017 | OriginalPaper | Buchkapitel

Corporate Social Responsibility and the Portrayal of Minority Groups in Advertising

Charles R. Taylor, John P. Costello

2017 | OriginalPaper | Buchkapitel

Corporate Environmental Responsibility Communication: Implications from CSR and Green Advertising Research

Patrick Hartmann, Vanessa Apaolaza, Clare D’Souza, Jose M. Barrutia, Carmen Echebarria

2017 | OriginalPaper | Buchkapitel

Integrated CSR Communication of NGOs: The Dilemma to Communicate and Cooperate in CSR Project Partnerships

Lars Rademacher, Nadine Remus

2017 | OriginalPaper | Buchkapitel

CSR and Political Communication

Maren Beaufort, Tobias Eberwein, Josef Seethaler

2017 | OriginalPaper | Buchkapitel

Corporate Social Responsibility Communication and Consumer Gender

Heribert Gierl, Tanja Schneider

2017 | OriginalPaper | Buchkapitel

Insights into the Impact of CSR Communication Source on Trust and Purchase Intention

Ulrike Krisch, Sonja Grabner-Kräuter

2017 | OriginalPaper | Buchkapitel

Health Communication and Integrated Corporate Social Responsibility

Isabell Koinig, Sandra Diehl, Barbara Mueller

Backmatter

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