Reihe Handel und Internationales Marketing / Series Retailing and International Marketing

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of …

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and …

The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application …

Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills …

This explorative, primary data-based study provides findings on the first nearly two decades of the emerging supermarket industry in Bangladesh, in particular its capital city Dhaka. The objective is thereby twofold: On the one hand, the study …

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth …

Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the …

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices.

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different …

Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality …

Andreas Zehetner untersucht Effekte von emotionaler Intelligenz (EI) auf die Performance im technischen Vertrieb. Seine Ergebnisse zeigen, dass Verkaufsmitarbeiter mit schwach, aber auch mit stark ausgeprägten EI-Niveaus eine geringere Performance haben.

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific …

Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific …

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as …

Florian Dorner legt eine umfassende Analyse der aktuellen Kommunikationsform 'Advertorials', die redaktionell bearbeitete Texte und Werbung kombiniert, und der klassischen Printwerbung vor. Mittels einer Längsschnittstudie im experimentellen Design untersucht der Autor die Wirkungsweise von diesen Formaten über den Zeitverlauf und mit unterschiedlichen Stimuli-Abfolgen.

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The …

Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identifie

The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities.

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes fir

Für Handelsunternehmen wird es zunehmend schwieriger, sich von konkurrierenden Anbietern zu differenzieren. Vor diesem Hintergrund rückt die Frage nach Bestimmungsfaktoren für die Attraktivität von Einkaufsstätten immer weiter in den Fokus aktueller