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Über dieses Buch

From performers who bask in the spotlight to those who find inspiration in the midnight glow of a computer monitor, the world has no shortage of creative people. While the day-to-day realities of a ballerina may be quite different from that of a novelist, actor, graphic artist, musician, or software developer, they share many things in common. Chief among these is the desire to make a living with their art.

Maybe you’re working to build a sustainable, full-time creative career. Or perhaps you're happy in the corporate world but would like to turn your love for music, dance, painting, or programming into a steady stream of extra income. Either way, if you’re like most creative souls, you tend to focus on your passion to the exclusion of all else—and you may scorn the details of business and promotion. Yet as Have Fun, Get Paid: How to Make a Living with Your Creativity shows, developing business skills couldn’t be more important for those who want to achieve success and generate steady income from their work.

With decades of professional experience in creative fields such as music, software, writing and speaking, bestselling author Christopher Duncan demystifies the path to getting paid for your artistic talents. With lighthearted stories and down-to-earth advice, he starts with the basics and shows you how to build a solid, dependable career. All that’s required is consistent effort and a bit of commonsense. In Have Fun, Get Paid you will learn how to:

Find paying work and get the gigs Market your talent without selling your soul Build an image as a highly sought after professional Manage the business details of your creative career Harness the power of relationships for long term success With advances in technology and the global reach of the Internet, creative people are empowered today as never before. Have Fun, Get Paid will show you how to take control of your dreams and bring them to life.

Inhaltsverzeichnis

Frontmatter

Chapter 1. The Creative Mindset

Creativity is a force as old as humanity itself. From the high-tech marvels of modern society to the humble paintings that adorned the walls of bohemian cave dwellers, many of us are driven to dream, visualize, and express ourselves. The method of that expression varies with the artist and frequently within the art itself, but the urge will not be denied. It is primal.
Christopher Duncan

Chapter 2. This Is Business

There’s nothing like the thrill of getting paid for doing what you love. While most with artistic talent care first and foremost about what they’re creating, for many the ability to make a living or at least supplement their income by doing the work they love runs a close second. And why shouldn’t you be paid? If your creations bring beauty and entertainment into someone’s life, you’ve provided value. In fact, that’s one of the most fundamental principles of business. One person provides something worthwhile; the other person pays for it. When you look at it that way, the creative community is no less deserving of compensation than any other trade is.
Christopher Duncan

Chapter 3. Becoming Self-Sufficient

For those who immerse themselves in the creative arts with hopes of doing it for a living, life can be full of twists and turns. If you happened to notice that signpost up ahead, you also know that the real world can often be surreal. It’s certainly not always fair. Even so, we dream, we create, and we look for ways to keep the wolves at bay without losing sight of the muse. It is not a journey for the faint of heart.
Christopher Duncan

Chapter 4. What Do You Want?

Before you can get what you want, you have to know what it is that you want. If that sounds redundant and obvious, it is. That doesn’t make it any less of a potential roadblock on the path to creative success.
Christopher Duncan

Chapter 5. Think Like a Start-Up

You are not a ballerina. You are not a programmer. You are not a poet. You are a start-up company. If you want money, that pesky little substance required by all who wish to pay the bills, you have to think like a business.
Christopher Duncan

Chapter 6. Image Building

No matter what creative arts you pursue, there are constants that span all disciplines. Chief among them is the power of your image. Your creativity will not be judged in a vacuum with its aesthetic quality the only consideration. The perception of your audience will be colored in part by how they see you, the artist. If you produce serious, high-caliber results but are considered by most to be a buffoon, your art will never be seen in its best light regardless of how deserving it may be.
Christopher Duncan

Chapter 7. Spreading the Word

As we’ve already discussed, nothing strikes terror into the hearts of creative creatures like marketing. Performing artists who shine onstage shrink into a corner when confronted with the need for self-promotion. Visual artists capable of creating the most compelling promotional materials run screaming in the opposite direction of these most basic business needs.
Christopher Duncan

Chapter 8. Going the Distance

One of the most effective networking techniques you can employ has nothing to do with attending meet ups, honing your elevator pitch, or trying to impress a roomful of complete strangers. Not only is it easy to do; it’s something that even the most marketing averse can comfortably embrace. The best way to enhance your image and spread the word about your art is by helping others in your field.
Christopher Duncan

Chapter 9. The Power Behind the Throne

Anyone who’s been around understands that it’s the assistants who rule the world. They decide what calls get through. They have countless contacts. They handle all the daily details. Simply put, if you want to get something done, chances are good that at some point in the process you’ll have to go through an assistant.
Christopher Duncan

Chapter 10. Paying the Bills

Each field has its own opportunities for making money. Even so, they tend to fall into common categories. Whether you’re looking for full-time or part-time work, your options are much the same, as are the rules of the game. Naturally, not all of the opportunities we cover here will apply to you, but even those that don’t may serve as inspiration for other jobs that you might pursue.
Christopher Duncan

Chapter 11. Taking Care of Business

No matter how you make your money, certain realities apply. There are taxes to be paid, books to be kept, and occasionally even lawyers to be retained. Depending on your type of income, you may need to create a business entity such as an subchapter S corporation or limited liability company (LLC). There will also be a bit of red tape to navigate, such as business licenses and other governmental adventures.
Christopher Duncan

Chapter 12. Your Personal Style

We’ve covered a lot of topics that will help you build a solid and stable career as a creative person. It would be great if I could give you a simple numbered list, like those articles you see all the time on the Web, telling you exactly what to do in order to achieve stardom, or at least be able to pay the bills with ease. Unfortunately, such a list does not exist.
Christopher Duncan

Backmatter

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