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2016 | OriginalPaper | Buchkapitel

4. Hedonic Shopping Motivation: Does It Really Matter?

verfasst von : Tjong Budisantoso, Abhishek Bhati, Adrian Bradshaw, Chun Meng Tang

Erschienen in: Development of Tourism and the Hospitality Industry in Southeast Asia

Verlag: Springer Singapore

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Abstract

In this chapter we intend to investigate the relationship between hedonic shopping motivation, shopping experience and retail outcome. The study is conducted in Surabaya, Indonesia. Three hundred and thirty shoppers participated in the study. The study found significant relationship between interior and layout and adventure motivation, interior and layout and social motivation, social factor and social motivation and social factor and idea motivation, service quality and interior and layout and social factor, shopping satisfaction and service quality and repatronage intention and shopping satisfaction.

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Titel: Hedonic Shopping Motivation: Does It Really Matter?
verfasst von: Tjong Budisantoso
Abhishek Bhati
Adrian Bradshaw
Chun Meng Tang
Verlag: Springer Singapore
Buch: Development of Tourism and the Hospitality Industry in Southeast Asia
Print ISBN: 978-981-287-605-8

Electronic ISBN: 978-981-287-606-5

Copyright-Jahr: 2016
DOI: https://doi.org/10.1007/978-981-287-606-5_4