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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Hong Kong Retailers: The Effects of Perceived Environmental Hostility on Operational and Strategic Planning Processes
verfasst von : Lisa A. Phillips, Brenda J. Sternquist
Erschienen in: Proceedings of the 1993 World Marketing Congress
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The purpose of this paper is to explore how Hong Kong retailers who do formal planning, versus those who do not do formal planning, perceive the present and post-1997 marketing environments. Planning implementation is also analyzed against several demographic factors. Camillus and Datta (1991) posit that organizations have felt the impact of unprecedented environmental uncertainty and how organizations cope with increasing dynamism and turbulence is probably the most important determinant of future success.