Housing Choice Willingness of Urban Residents: The Interaction of Tenure Choice, Space Choice, and Time Choice

The uncoordinated contradiction between housing supply and demand is serious. To address this issue, it is crucial to focus on the perspective of urban residents and promote the matching between housing and residents through housing choice. Relying on the theory of consumer behavior and “Stimulus-Organism-Response” paradigm, the three dimensions of housing choice motivations were refined as rent-purchase choice, space choice, and time choice. And the two levels of housing consumption perception were refined as perceived value and perceived risk. Then, the interactive relationship between the three dimensions of housing choice motivation, as well as the impact path of pairwise interaction items on housing consumption perception and housing choice willingness was revealed. Through economic experiments, this study has investigated the housing choice willingness of residents in Harbin. The results show a pairwise interaction among rent-purchase choice, space choice, and time choice. All pairwise interactions significantly affect perceived risk. The pairwise interaction between rent-purchase choice and space choice has a significant impact on both perceived value and perceived risk. Perceived value positively affects residents’ willingness to choose housing, while the impact of perceived risk on housing choice willingness is negative. It will help residents to choose housing rationally, and provide implications for the government to formulate housing policies and guide the behavior of housing market participants.