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2000 | OriginalPaper | Buchkapitel

How Can Retailers Respond?

verfasst von : Michael de Kare-Silver

Erschienen in: e-Shock 2000

Verlag: Palgrave Macmillan UK

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The ES test will demonstrate the potential for a product or service to be sold on-line. It will help identify likely levels of demand and market size. It can be repeated regularly to watch for trends and other changes in people’s readiness to buy electronically. It establishes a framework for determining right now whether and how best to respond.

Metadaten
Titel
How Can Retailers Respond?
verfasst von
Michael de Kare-Silver
Copyright-Jahr
2000
Verlag
Palgrave Macmillan UK
DOI
https://doi.org/10.1057/9780230389670_7