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Quality & Quantity

Erschienen in:

01.09.2014

How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type

verfasst von: Daejoong Kim, Jang-Hyun Kim, Yoonjae Nam

Erschienen in: Quality & Quantity | Ausgabe 5/2014

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Abstract

This study examines the corporate dialogic uses of four types of social networking sites (SNSs) (Facebook, Twitter, YouTube, and LinkedIn) with the public and their differences by industry type. The results suggest that corporations have integrated SNS uses, and use SNSs in different ways according to the characteristics and purposes provided by each SNS. In most cases, retailers and communications and transportation companies actively use SNSs and frequently interact with the public. In addition, Facebook was the leading tool for the dialogic feedback loop, as the dialogic interaction index of Facebook was much higher than that of Twitter.

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Titel: How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type
verfasst von: Daejoong Kim
Jang-Hyun Kim
Yoonjae Nam
Publikationsdatum: 01.09.2014
Verlag: Springer Netherlands
Erschienen in: Quality & Quantity / Ausgabe 5/2014
Print ISSN: 0033-5177
Elektronische ISSN: 1573-7845
DOI: https://doi.org/10.1007/s11135-013-9910-9

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