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Small Business Economics

Erschienen in:

07.11.2020

How gender stereotypes shape venture growth expectations

verfasst von: Alona Martiarena

Erschienen in: Small Business Economics | Ausgabe 2/2022

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Abstract

Drawing on gender role theories and related evidence of the influence of stereotypes on individual judgments and behaviors, this study examines how masculine stereotyping of entrepreneurs might affect business owners’ expectations of their firms’ growth. In particular, it explores several moderating effects: individual-level factors, such as the gender traits that business owners ascribe to other entrepreneurs and their own gender identity, as a psychological construct, as well as the industrial context in which the businesses operate. An empirical analysis of business owners in 10 countries reveals that women entrepreneurs who identify with feminine traits and ascribe strongly masculine characteristics to entrepreneurship expect their businesses to grow at a lower rate. The influence of stereotypes is relevant only in industries in which the representation of women entrepreneurs is low though, presumably because gender salience, as amplified by women’s minority status condition in the industry, triggers stereotype threats.

Vorheriger Artikel Disentangling succession and entrepreneurship gender gaps: gender norms, culture, and family

Nächster Artikel Culture and gender in entrepreneurial teams: the effect on team processes and outcomes

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Despite to the high number of entrepreneurial attributes that match with traditional masculine traits, I restricted the selection to five, to ensure a balance with the number of feminine traits.

This data collection was commissioned as part of a more extensive opinion study to gather insights across cultures and economies to understand the general public’s attitudes toward business owners. This context helps explain why adding traits with negative connotations was needed.

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Titel: How gender stereotypes shape venture growth expectations
verfasst von: Alona Martiarena
Publikationsdatum: 07.11.2020
Verlag: Springer US
Erschienen in: Small Business Economics / Ausgabe 2/2022
Print ISSN: 0921-898X
Elektronische ISSN: 1573-0913
DOI: https://doi.org/10.1007/s11187-020-00431-y

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