nach oben

Erschienen in:

2018 | OriginalPaper | Buchkapitel

11. How Significant Is Star Power?

verfasst von : Barrie Gunter

Erschienen in: Predicting Movie Success at the Box Office

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Star power has been regarded as a critical determinant of overall success. Close examination of box office data has confirmed that movies with the biggest stars deliver the biggest returns. However, stars do not always guarantee box office success, with some movies bombing even though their lead actors were very well known and among the highest paid. Even when their presence in a movie was prominent, questions could be raised about whether it was the actor who was central to a movie’s success or the fact that a movie studio spent more money on the movie when a big-name star was hired. Recently, star actors’ power has been diluted as movie-goers have been attracted more by big action sequences and special effects.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Why are Sequels and Remakes So Popular with Movie Studios?

Nächstes Kapitel Do Awards Make a Difference?

Ainslie, A., Dreze, X., & Zufryden, F. (2005). Modeling movie lifecycles and market share. Marketing Science, 24, 508–517.CrossRef

Albert, S. (1998). Movie stars and the distribution of financially successful films in the motion picture industry. Journal of Cultural Economics, 22(4), 249–270.CrossRef

Bagella, M., & Becchetti, L. (1999). The determinants of motion picture box office performance: Evidence from motion pictures produced in Italy. Journal of Cultural Economics, 23, 237–256.CrossRef

Brewer, S., Kelley, J., & Jozefowicz, J. J. (2009). A blueprint for success in the US film industry. Applied Economics, 41, 589–606.CrossRef

Canterbury, E., & Marvasti, A. (2001). The U.S. motion picture industry: An empirical approach. Review of Industrial Organization, 19, 81–98.CrossRef

Caves, R. (2000). Creative industries: Contracts between art and commerce. Cambridge, MA: Harvard University Press.

Chisholm, D. C. (1997). Profit-sharing versus fixed payment contracts: Evidence from the motion pictures industry. Journal of Law, Economics & Organization, 13(1), 169–201.CrossRef

Chisholm, D. C. (2004). Two-part share contracts, risks and the life cycle of stars: Some empirical results from motion picture contracts. Journal of Cultural Economics, 28(1), 37–56.CrossRef

Christie, J. (2015, April 2). Hollywood’s last superstars: Who are the only six actors left in Tinseltownwho can still command $20million-a-movie as industry targets “safer” reboots and franchises? Daily Mail. Available at: http://www.dailymail.co.uk/news/article-3022549/Hollywood-s-superstars-six-actors-Tinseltown-command-20-million-movie-industry-targets-safer-reboots-franchises.html

De Vany, A., & Walls, W. D. (1999). Uncertainty in the movies: Can star power reduce the terror of the box office. Journal of Cultural Economics, 23, 285–318.CrossRef

De Vany, A., & Walls, W. D. (2003). Uncertainty in the movie industry: Does star power reduce the terror of the box office. Journal of Cultural Economics, 23, 285–318.CrossRef

De Vany, A. S., & Walls, W. D. (2004). Motion picture profit, the stable Paretian hypothesis, and the curse of the superstar. Journal of Economics Dynamics & Control, 28(6), 1035–1057.CrossRef

Elberse, A. (2007). The power of stars: Do star actors drive the success of movies? Journal of Marketing, 71(4), 102–120.CrossRef

Elberse, A., & Eliashberg, J. (2003). Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures. Marketing Science, 22, 329–354.CrossRef

Epstein, E. J. (2005, June 27). Tom Cruise, Inc. Slate Magazine.

Faulkner, R. R., & Anderson, A. B. (1987). Short-term projects and emergent careers: Evidence from Hollywood. American Journal of Sociology, 92, 879–909.CrossRef

Forbes. (2002, June 12). The myth of stars. Forbes.

Forbes. (2004, May 17). The myth of Brad Pitt. Forbes.

Gerenger, T. (2016, May 13). Robert Downey Jr’s marvel pay: Half a billion by 2019? Money Nation. Available at: http://moneynation.com/robert-downey-jr-marvel-money/. Accessed 22nd August 2016.

Groysberg, B., Polzer, J. T., & Elfenbein, H. A. (2006). Too many cooks spoil the broth: How high status individuals decrease group effectiveness (Working paper). Harvard University.

Hennig-Thurau, T., Houston, M. B., & Walsh, G. (2007). Determinants of motion picture box office and profitability: An interrelationship approach. Review of Managerial Science, 1(1), 65–92.CrossRef

Hickey, W. (2014). The dollar-and-cents case against Hollywood’s exclusion of women. Available at: http://www.fivethirtyeight.com/features/the-dollar-and-cents-case-against-Hollywoods-exclusion-of-women. Accessed 29th August 2016.

Lash, M. T., & Zhao, K. (2016). Early predictions of movie success: The who, what and when of profitability. Artificial Intelligence. Available at: http://arxiv.org/abs/1506.05382. Accessed 15th August 2016.

Lindner, A., Lindquist, M., & Arnold, J. (2015). Million dollar maybe? The effect of female presence in movies on box office returns. Sociological Inquiry, 8(3), 407–428.CrossRef

Litman, B. R., & Kohl, A. (1989). Predicting financial success of motion pictures: The 80’s experience. Journal of Media Economics, 2(1), 35–50.CrossRef

Neelamegham, R., & Chintagunta, P. (1999). A Bayseian model to forecast new product performance in domestic and international markets. Marketing Science, 18(2), 115–136.CrossRef

Perez-Villadoniga, M. J., Fernandez-Blanco, V., Gutierrez-Navratil, F., & Prieto-Rodriguez, J. (2016). Gender bias and movies box office performance: An international comparative analysis. Department of Foundations of economic Analysis II, University of the Basque Country, Spain. Available at: eventos.uva.es/file_manager/get_paper/3838

Porter, E., & Fabricant, G. F. (2006, August 28). A big star may not a profitable movie make. The New York Times. Available at: http://www.nytimes.com/2006/08/28/business/media/28cast.html

Prag, J., & Casavant, J. (1994). An empirical study of the determinants of revenues and marketing expenditures in the motion picture industry. Journal of Cultural Economics, 18, 217–235.CrossRef

Raskovich, A. (2003). Pivotal buyers and bargaining position. Journal of Industrial Economics, 51(4), 405–426.CrossRef

Ravid, S. A. (1999). Information, blockbusters and stars: A study of the film industry. Journal of Business, 72(4), 463–492.CrossRef

Reyes, M. (2015). The huge salary Robert Downey Jr will earn for Captain America 3. Cinema Blend. Available at: http://www.cinemablend.com/new/Huge-Salary-Robert-Downey-Jr-Earn-Captain-America-3-67685.html. Accessed 22nd August 2016.

Rosen, S. (1981). The economics of superstars. American Economic Review, 71(5), 845–858.

Sawhney, M. S., & Eliashberg, J. (1996). A parsimonious model for forecasting gross box-office revenues of motion pictures. Journal of Marketing Science, 15, 113–131.

Schwerdtfeger, C. (2015). What Marvel paid each major avenger for age of Ultron. Cinema Blend. Available at: http://www.cinemablend.com/new/What-Marvel-Paid-Each-Major-Avenger-Age-Ultron-93117.html. Accessed 22nd August 2016.

Sharma, V., & Sender, H. (2014) Hollywood movies with strong female roles make more money. Available at: http://www.vocativ.com/culture/celebrity/hollywood-movies-with-strong-female-roles-make-more-money/index

Shugan, S. (1999). Pre-concept new product forecasting. Marketing Department, University of Florida. Available at: http://marshallinside.usc.edu/mweinstein/teaching/fbe552/552open/notes/shugan.pdf. Accessed 24th August 2016.

Smith, S. L., Chouetti, M., & Pieper, K. (2016). Inclusion or invisibility? Comprehensive annenberg report on diversity in entertainment. USC Annenberg, School of Communication and Journalism, Institute for Diversity and Empowerment at Annenberg (IDEA). Available at: http://annenberg.usc.edu/pages/~/media/MDSCI/CARDReport%20FINAL%2022216.ashx. Accessed 31st July 2016.

Sochay, S. (1994). Predicting the performance of motion pictures. Journal of Media Economics, 7(4), 1–20.CrossRef

Tziner, A., & Eden, D. (1985). Effects of crew composition on crew performance: Does the whole equal the sum of its parts? Journal of Applied Psychology, 70, 85–93.CrossRef

Variety. (2002, April 1). Actors savor star bucks. Variety.

Wallace, W. T., Seigerman, A., & Holbrook, M. B. (1993). The role of actors and actresses in the success of films: How much is a movie star worth? Journal of Cultural Economics, 17(1), 1–27.CrossRef

Watson, G. (2004). Uncertainty and contractual hazard in the film industry: Managing adversarial collaboration and dominant suppliers. Supply Chain Management, 9(5), 402–409.CrossRef

Wei, L. (2006). Making sense of these million-dollar babies: Rationale behind superstar profit participation contracts. Marketing Science, 25, 678–680.CrossRef

Weinstein, M. (1998). Profit-sharing contracts in Hollywood: Evolution and analysis. Journal of Legal Studies, 27(1), 67–112.CrossRef

Titel: How Significant Is Star Power?
verfasst von: Barrie Gunter
Verlag: Springer International Publishing
Buch: Predicting Movie Success at the Box Office
Print ISBN: 978-3-319-71802-6

Electronic ISBN: 978-3-319-71803-3

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-71803-3_11