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2016 | OriginalPaper | Buchkapitel

4. Imperative 3: Understand that Customers’ Minds Can Be in Conflict with Themselves

verfasst von : Colin Shaw, Ryan Hamilton

Erschienen in: The Intuitive Customer

Verlag: Palgrave Macmillan UK

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Zurück zum Zitat Alba, Joeseph W. Carl F. Mela, Terence A Shimp and Joel E. Urbany. “The Effect of Discount Frequency and Depth on Consumer Price Judgements.” The Journal of Consumer Research 26 (1999): 99–114. Alba, Joeseph W. Carl F. Mela, Terence A Shimp and Joel E. Urbany. “The Effect of Discount Frequency and Depth on Consumer Price Judgements.” The Journal of Consumer Research 26 (1999): 99–114.
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Zurück zum Zitat Shiv, Baba, and Alexander Fedorikhin. “Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making.” Journal of Consumer Research 26(3), (1999): 278–292.CrossRef Shiv, Baba, and Alexander Fedorikhin. “Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making.” Journal of Consumer Research 26(3), (1999): 278–292.CrossRef
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Zurück zum Zitat Hamilton, Ryan, Kathleen D. Vohs., Anne-Laure Sellier, and Tom Meyvis. ”Being of two minds: Switching mindsets exhausts self-regulatory resources.” Organization Behavior and Human Decision Processes 115 (2011), pp. 13–24. <http://goizueta.emory.edu/profiles/documents/publications_working_papers/hamilton/switchingmindsets_obhdp_2011.pdf> Hamilton, Ryan, Kathleen D. Vohs., Anne-Laure Sellier, and Tom Meyvis. ”Being of two minds: Switching mindsets exhausts self-regulatory resources.” Organization Behavior and Human Decision Processes 115 (2011), pp. 13–24. <http://​goizueta.​emory.​edu/​profiles/​documents/​publications_​working_​papers/​hamilton/​switchingmindset​s_​obhdp_​2011.​pdf>
Metadaten
Titel
Imperative 3: Understand that Customers’ Minds Can Be in Conflict with Themselves
verfasst von
Colin Shaw
Ryan Hamilton
Copyright-Jahr
2016
DOI
https://doi.org/10.1057/978-1-137-53430-9_4