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2016 | OriginalPaper | Buchkapitel

6. Imperative 4: Commit Yourself to Understanding and Predicting Customer Habits and Behaviors

verfasst von : Colin Shaw, Ryan Hamilton

Erschienen in: The Intuitive Customer

Verlag: Palgrave Macmillan UK

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Abstract

Over millennia, we humans have developed habits to make life easier for ourselves. Habits allow us to be more efficient with our precious stores of cognitive energy, diverting that mental effort away from routine tasks and saving it for more important things. In the modern world, many routine consumption decisions are relegated to habit, rather than effortful decision-making. Therein lies an opportunity for brands to create an opportunity that affects the bottom line. However, it is also a peril for those who don’t understand how customer habits work. For this reason, Imperative 4 is important:

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Vorheriges Kapitel Imperative 3(Continued): Understand that Customers’ Minds Can Be in Conflict with Themselves

Nächstes Kapitel Imperative 5: Uncover the Hidden Causes and Unintended Consequences of Customers Wanting Things to Be Easy

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Titel: Imperative 4: Commit Yourself to Understanding and Predicting Customer Habits and Behaviors
verfasst von: Colin Shaw
Ryan Hamilton
Verlag: Palgrave Macmillan UK
Buch: The Intuitive Customer
Print ISBN: 978-1-137-53428-6

Electronic ISBN: 978-1-137-53430-9

Copyright-Jahr: 2016
DOI: https://doi.org/10.1057/978-1-137-53430-9_6