Improving Mobility in University Communities Using a Collaborative Prototype

Mexico City is one of the cities with the highest vehicular traffic in the world. Santa Fe is a commercial and business zone located in the west side of this City. Also, three of the most important Universities in the country are located in this area (IBERO, UAM-C and ITESM). Santa Fe stands out as a particularly conflictive place in terms of vehicular traffic due to the high number of floating population, few access roads and non-connection with the massive public transportation of the City. This investigation analyzes the problem of urban mobility with an interdisciplinary approach. Some UX research methods were applied in order to identify the context and identify some interesting findings related with urban mobility. The main idea of this paper is the design of a digital tool only available for the University Community. It will be filled with information uploaded by the same Community. Through an APP, they will be able to visualize different options of routes and kinds of transport, also alerts and location. Everything is going to be modified and visualized in real time. This project will be a tool that will empower the University Community.