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The purpose of this chapter is to show how professors can use entertaining metaphors when introducing the case method to their students. Students are often educated by the lecture method and, therefore, the use of the case method is new and frustrating to them. They require an introduction to the case method which is both foundational and friendly. The foundation of the case method is best introduced in simple terms and should be compared with the lecture method, with which students are most familiar. The friendly environment is best created with an approach which is most comforting to them, i.e., entertainment. This chapter shows how such a foundational and friendly introduction can be made by utilizing entertaining metaphors.
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- In-Class Introduction of the Case Methodology in Comparison to the Lecture Methodology
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