2004 | OriginalPaper | Buchkapitel
In Pursuit of the Paradigm
verfasst von : Tony Ellson
Erschienen in: Culture and Positioning as Determinants of Strategy
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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This chapter considers the research design and methodology appropriate to the rationale and issues raised in the introduction of this book. Phenomenological methods were selected because of their ability and tradition in the study of culture and cultural issues. The chapter briefly explores the frictions between positivistic and phenomenological paradigms and proposes a framework for enquiry that will provide emergent patterns and themes that contribute to a theoretical foundation and conceptualization in combination with the understanding of previous literature and comment.