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2004 | OriginalPaper | Buchkapitel

In Pursuit of the Paradigm

verfasst von : Tony Ellson

Erschienen in: Culture and Positioning as Determinants of Strategy

Verlag: Palgrave Macmillan UK

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This chapter considers the research design and methodology appropriate to the rationale and issues raised in the introduction of this book. Phenomenological methods were selected because of their ability and tradition in the study of culture and cultural issues. The chapter briefly explores the frictions between positivistic and phenomenological paradigms and proposes a framework for enquiry that will provide emergent patterns and themes that contribute to a theoretical foundation and conceptualization in combination with the understanding of previous literature and comment.

Metadaten
Titel
In Pursuit of the Paradigm
verfasst von
Tony Ellson
Copyright-Jahr
2004
Verlag
Palgrave Macmillan UK
DOI
https://doi.org/10.1057/9780230509818_6