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International Review on Public and Nonprofit Marketing
Erschienen in: International Review on Public and Nonprofit Marketing 1/2017

02.02.2016 | Original Article

Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study

verfasst von: Walter Wymer, Sharyn R. Rundle-Thiele

Erschienen in: International Review on Public and Nonprofit Marketing | Ausgabe 1/2017

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Abstract

The authors examine the course offerings of undergraduate business programs in Canada to better understand the depth and breadth of this educational system’s inclusion of ethics and social responsibility courses. Methodology involved analyzing online programs, curricula, and course descriptions on university websites. Results indicate that only a small proportion of universities are providing a substantial depth and breadth of course coverage in their course offerings. Additionally, barriers to educating ethical managers are discussed and a model of social responsibility concepts is presented.
Vorheriger Artikel Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention
Nächster Artikel Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives

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Metadaten
Titel
Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study
verfasst von
Walter Wymer
Sharyn R. Rundle-Thiele
Publikationsdatum
02.02.2016
Verlag
Springer Berlin Heidelberg
Erschienen in
International Review on Public and Nonprofit Marketing / Ausgabe 1/2017
Print ISSN: 1865-1984
Elektronische ISSN: 1865-1992
DOI
https://doi.org/10.1007/s12208-016-0153-z

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