10. Increasing Efficiency of Energy Saving Policies in the Future: Corporate Social Responsibility Projects

Creating awareness and consciousness about energy saving, which are the most important topic of our era, rank among ultimate duties of media. Technological developments and new areas of the digital worlds provide advantages about awareness of consumers and taken actions of them. It has become possible to get information and be aware of every subject through the media. In this sense, the media can mobilize the masses by providing correct flow of information, forming public opinion, engaging in activities that contribute to education and performing other operations. Corporate social responsibility (CSR) projects for mass of children are more effective about creating awareness. It will have provided an achievement for limited energy correct usage of next generations in the future by teaching and gaining efficient energy consumption, saving awareness, other precautions, and correct behavior models from little ages. In this point, CSR projects draw attention. In this study, awareness aimed for mass of children and rewarded energy saving projects made by three different corporates in Turkey will be evaluated. Within these projects’ scope, it will be discussed how responsibility campaigns realized by corporates on energy efficiency are effective for efficiency and creating awareness about savings.