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This chapter discusses the cultural dimensions individualism and collectivism. In particular, the idea of how collectivism is related to favoring in-groups over out-groups, and how this is played out in the workplace is explained. Collectivism’s focus on harmony and status differences is also presented. Individualistic consultations as well as their need to self-promote is explained. The difference between collectivistic high-context and individualistic low-context communication is developed. Other concepts relating to business such as leadership, in particular, with reference to the GLOBE research are presented. Workplace concepts such as work-life balance and the need for feedback are expounded upon as well
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- Individualism-Collectivism and Saving Face
Rebecca S. Merkin
- Palgrave Macmillan US
- Chapter 4
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