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This chapter stresses the need to avoid overly simplistic claims about a linear shift in the construction of the public from citizens to consumers. An account of citizenship and consumption in broadcasting regulation, which acknowledges their respective problems and political potentialities, is proposed to shift debate away from a moralistic versus economistic/relativist debate. Consequently, a processual account of different forms of citizenship, and of different forms of consumption, is considered through Ulrich Beck’s notion of individualization, problematizing the distinction between citizens and consumers, and between the individual and the collective. The concept of ‘voice’, as an alternative to citizenship as a normative value, is also considered.
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- Individualization, Voice and Citizenship