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Erschienen in:
2012 | OriginalPaper | Buchkapitel
Influence Factors and Solutions of the Campus Electronic Commerce
verfasst von : Xiaomei Shang, Hailan Gu, Zengtao Xue
Erschienen in: Advances in Future Computer and Control Systems
Verlag: Springer Berlin Heidelberg
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With the Internet in the global business activities of the widely used and the continuous improvement of the campus network coverage, electronic commerce is gradually came into the university campus. College students, as a special consumer groups, has their own features in online shopping. But there exists some problems in campus e-commerce, such as electronic business enterprise not paying enough attentions to the market on the campus, college students’ spending power being low, the network security not being guaranteed. This article puts forward some strategies and advices to speeding up the construction of campus e-commerce and development through studies.