2015 | OriginalPaper | Buchkapitel
Influence of Ethical Climate on Commitment and Ethical Behavior: A Study among French Salespeople
verfasst von : Laure Lavorata
Erschienen in: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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This research aims to study the ethical climate, a multidimensional concept, and to analyze its influence on several variables such as salespeople’s ethical behavior and their commitment. Semi-directive interviews, followed by a quantitative study among French salespeople, enabled us to build a measurement scale consisting of four dimensions and fourteen items.