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Information Systems Frontiers
Erschienen in: Information Systems Frontiers 4/2014

01.09.2014

Influences of Web interactivity and social identity and bonds on the quality of online discussion in a virtual community

verfasst von: Hung-Pin Shih, Echo Huang

Erschienen in: Information Systems Frontiers | Ausgabe 4/2014

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Abstract

People participate in virtual communities (VCs) for knowledge sharing or social interaction. However, most studies of VCs have focused on elucidating knowledge sharing rather than predicting virtual social interactions. This study considers “quality of online discussion” an appropriate metric for assessing group-level outcomes of virtual social interactions, and thus for predicting member willingness to sustain an ongoing relationship with a virtual community (VC). This study develops a research model, grounded in Web interactivity, social identity and social bond theories, for predicting the quality of online discussion in terms of cognitive and social influences. Empirical results from an online survey of a VC verify distinct direct and indirect social influences (perceived internalization bonds and perceived identification bonds) and cognitive influences (perceived communication and perceived control). Implications for academics and practitioners are also discussed.
Vorheriger Artikel I-Competere: Using applied intelligence in search of competency gaps in software project managers
Nächster Artikel Dynamic competition in IT security: A differential games approach

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Metadaten
Titel
Influences of Web interactivity and social identity and bonds on the quality of online discussion in a virtual community
verfasst von
Hung-Pin Shih
Echo Huang
Publikationsdatum
01.09.2014
Verlag
Springer US
Erschienen in
Information Systems Frontiers / Ausgabe 4/2014
Print ISSN: 1387-3326
Elektronische ISSN: 1572-9419
DOI
https://doi.org/10.1007/s10796-012-9376-7

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