Ausgabe 2/2021
Special Issue: Digital Transformation: Challenges and Opportunities
Inhalt (13 Artikel)
Editorial
Special issue on digital transformation: challenges and opportunities
Wooje Cho, Ming Fan, Byungjoon Yoo, Han Zhang
Original Article
Who will stay with the brand after posting non-5/5 rating of purchase? An empirical study of online consumer repurchase behavior
Dan Ke, Heci Zhang, Ning Yu, Yanbin Tu
Original Article
Does fun or freebie increase in-app purchase?
Moonkyoung Jang, Rumi Lee, Byungjoon Yoo
Original Article
Influences of place attachment and social media affordances on online brand community continuance
Kai Wang, Jeffrey C. F. Tai, Hsin-Lu Chang
Original Article
MGC, consumers’ engagement with MGC, WOM and consumers’ purchase intention: the case of Weibo platform
Zhepeng Lv, Yue Jin, Jinghua Huang
Original Article
Examining the impact of review tag function on product evaluation and information perception of popular products
Zhuolan Bao, Wenwen Li, Pengzhen Yin, Michael Chau
Original Article
Demand dynamics across secondary German Book markets: an information aggregation and synthetization approach
Christopher Helm, Tim A. Herberger, Marcel Tyrell
Original Article
Viral diffusion of technology products: a comprehensive stage framework
Daphne M. Simmonds, Katia Campbell, Joseph Hasley
Original Article
Study of E-business applications based on big data analysis in modern hospital health management
Xiaohong Li, Yanling Zhang, Yujuan Li, Ke Yu, Yihua Du
Original Article
Analysing the factors affecting the selection of ERP package: a fuzzy AHP approach
Nityesh Bhatt, Sunita Guru, Shashank Thanki, Gunjan Sood
Original Article
A data-driven, goal-oriented framework for process-focused enterprise re-engineering
Thai-Minh Truong, Lam-Son Lê, Elda Paja, Paolo Giorgini