Information Systems Frontiers

The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach

Vincent Charles, Nripendra P. Rana, Ilias O. Pappas, Morten Kamphaug, Keng Siau, Kenth Engø-Monsen

MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World

Amit Kumar Kushwaha, Arpan Kumar Kar

Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study

• Open Access

Robin M. Gubela, Stefan Lessmann, Björn Stöcker

Cognitive Chatbot for Personalised Contextual Customer Service: Behind the Scene and beyond the Hype

Rajat Kumar Behera, Pradip Kumar Bala, Arghya Ray

Enablers and Inhibitors of AI-Powered Voice Assistants: A Dual-Factor Approach by Integrating the Status Quo Bias and Technology Acceptance Model

• Open Access

Janarthanan Balakrishnan, Yogesh K. Dwivedi, Laurie Hughes, Frederic Boy

Impact of Digital Assistant Attributes on Millennials’ Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA

Manu Sharma, Sudhanshu Joshi, Sunil Luthra, Anil Kumar

Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory

• Open Access

Sheshadri Chatterjee, Patrick Mikalef, Sangeeta Khorana, Hatice Kizgin

CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis

Arash Khalili Nasr, Mona Rashidirad, Vignesh Yoganathan, Ashkan Salehi Sadaghiani

Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment

• Open Access

Ana Isabel Canhoto, Brendan James Keegan, Maria Ryzhikh

Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective

• Open Access

Brendan James Keegan, Denis Dennehy, Peter Naudé

Motivators and Inhibitors for Business Analytics Adoption from the Cross-Cultural Perspectives: A Data Mining Approach

Hokey Min, Bih-Ru Lea

Service Re-Selection for Disruptive Events in Mobile Environments: A Heuristic Technique for Decision Support at Runtime

• Open Access

Michael Bortlik, Bernd Heinrich, Daniel Lohninger

Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions

• Open Access

Rahul Kumar, Shubhadeep Mukherjee, Nripendra P. Rana

Organizational Learning from Cybersecurity Performance: Effects on Cybersecurity Investment Decisions

• Open Access

Faheem Ahmed Shaikh, Mikko Siponen

Examining the Acceptance of Blockchain by Real Estate Buyers and Sellers

• Open Access

William Yeoh, Angela Siew Hoong Lee, Claudia Ng, Ales Popovic, Yue Han

Knowledge Sharing in an Insurance Collaborative Supply Chains Network: A Social Network Perspective

Ramona-Diana Leon, Raúl Rodríguez-Rodríguez, Pedro Gómez-Gasquet, Josefa Mula

An Overarching Conceptual Framework for ICT-enabled Responsive Governance

Amit Anand Tiwari, Samrat Gupta, Efpraxia D. Zamani, Neeraj Mittal, Renu Agarwal

When to Target Customers for Helpful Reviews: The Evolution of Consumers’ Product Evaluations with Product Exposure

Cong Zhang, Atish P. Sinha, Yang Wang

A Framework of Environmental, Personal, and Behavioral Factors of Adult Learning in Online Communities of Practice

• Open Access

Adam Abedini, Babak Abedin, Didar Zowghi