Weitere Artikel dieser Ausgabe durch Wischen aufrufen
In an environment characterized by growing awareness of environmental sustainability among various stakeholders in organizations, innovating for sustainability can be expected to grow in importance from the standpoints of organizational legitimacy, reputation, and performance. Relatedly, a firm’s sustainable innovations capabilities as a source of competitive advantage and the sustainability related attributes of a firm’s product offerings as bases for market segmentation, target marketing, positioning, and differentiation can also be expected to grow in importance. The emergence of sustainability as a major driver of innovation highlights a number of important issues that merit investigation, such as potential avenues for sustainable innovation and sustainable product innovation and factors underlying differences between firms in their commitment to a sustainable innovations orientation. In an attempt to gain insights into these issues, this paper presents (1) a conceptual framework delineating potential avenues for sustainable innovations and (2) a conceptual model delineating a number of firm-related and industry-related antecedents of sustainable innovations orientation, along with performance outcomes of sustainable innovations orientation. Implications for theory, research, and practice are discussed.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Adams, C. (2002). Internal organizational factors influencing corporate social and ethical reporting: beyond current theorizing. Accounting, Auditing & Accountability Journal, 15(2), 223–250. CrossRef
Adams, R., Jeanrenaud, S., Bessant, J., Overy, P. & Denyer, D. (2012). Innovating for sustainability: a systematic review of body of knowledge. Network for Sustainability. Retrieved from: nbs.net/knowledge.
Ambec, S., & Lanoie, P. (2008). Does it pay to be green? A systematic overview. Academy of Management Perspectives, 22(4), 45–62. CrossRef
Amit, R., & Schoemaker, P. J. H. (1993). Strategic assets and organizational rent. Strategic Management Journal, 14(1), 33–46. CrossRef
Arnold, M. G., & Hockerts, K. (2011). The greening Dutchman: Philips’ process of green flagging to drive sustainable innovations. Business Strategy and the Environment, 20(6), 394–407.
Arora, S., & Cason, T. N. (1995). An experiment in voluntary environmental regulation: participation in EPA’s 33/50 program. Journal of Environmental Economics and Management, 28(3), 271–286. CrossRef
Arora, S., & Gangopadhyay, S. (1995). Toward a theoretical model of voluntary overcompliance. Journal of Economic Behavior and Organization, 28(3), 289–309. CrossRef
Bansal, P. (2005). Evolving sustainably: a longitudinal study of corporate sustainable development. Strategic Management Journal, 26(3), 197–218. CrossRef
Barnett, M. L., & Salomon, R. M. (2012). Does it pay to be really good? Addressing the shape of the relationship between social and financial performance. Strategic Management Journal, 33(11), 1304–1320. CrossRef
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. CrossRef
Berrone, P., & Gomez-Mejia, L. R. (2009). Environmental performance and executive compensation: an integrated agency-institutional perspective. Academy of Management Journal, 52(1), 103–126. CrossRef
Berrone, P., Fosfuri, A., Gelabert, L., & Gomez-Mejia, L. R. (2013). Necessity as the mother of ‘green’ inventions: institutional pressures and environmental innovations. Strategic Management Journal, 34(8), 891–909. CrossRef
Blättel-Mink, B. (1998). Innovation towards sustainable economy: the integration of economy and ecology in companies. Sustainable Development, 6(2), 49–58. CrossRef
Bourgeois, L. J. (1981). On the measurement of organizational slack. Academy of Management Review, 6(1), 29–39.
Brown, T. J., Dacin, P. A., Pratt, M. G., & Whetten, D. A. (2006). Identity, intended image, construed image, and reputation: an interdisciplinary framework and suggested terminology. Journal of the Academy of Marketing Science, 34(Spring), 99–106. CrossRef
Buttol, P., Buonamici, R., Naldesi, L., Rinaldi, C., Zamagni, A., & Masoni, P. (2012). Integrating services and tools in an ICT platform to support eco-innovation in SMEs. Clean Technologies and Environmental Policy, 14(2), 211–221. CrossRef
Chandy, R. K., & Tellis, G. J. (1998). Organizing for radical product innovation: the overlooked role of willingness to cannibalize. Journal of Marketing Research, 35(November), 474–487. CrossRef
Chatterji, A. K., Levine, D. I., & Toffel, M. W. (2009). How well do social ratings actually measures corporate social responsibility? Journal of Economics and Management Strategy, 18(1), 125–169. CrossRef
Christmann, P., & Taylor, G. (2001). Globalization and the environment: determinants of firm self-regulation in China. Journal of International Business Studies, 32(3), 439–458. CrossRef
Claudy, M. C., Peterson, M., & O’Driscoll, A. (2013). Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory. Journal of Macromarketing, 33(4), 273–287. CrossRef
Crittenden, V. L., Crittenden, W. F., Ferrell, L. K., Ferrell, O. C., & Pinney, C. C. (2011). Market-oriented sustainability: a conceptual framework and propositions. Journal of the Academy of Marketing Science, 39(1), 71–85. CrossRef
Dierickx, I., & Cool, K. (1989). Asset stock accumulation and sustainability of competitive advantage. Management Science, 35(12), 1504–1511. CrossRef
DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: institutional Isomorphism and collective rationality in organizational fields. American Sociological Review, 48, 147–160. CrossRef
Drumwright, M. E. (1994). Socially responsible organizational buying: environmental concern as a non-economic buying criterion. Journal of Marketing, 58, 1–19. CrossRef
Ebru, G. & Di Benedetto, C. A. (2015). Cross-functional integration in the sustainable new product development process: the role of the environmental specialist. Industrial Marketing Management, 44. doi: 10.1016/j.indmarman.2015.05.001.
Eccles, R. G., Perkins, K. M., & Serafeim, G. (2012). How to become a sustainable company. MIT Sloan Management Review, 53, 43–50.
Freeman, R. E. (1984). Strategic management: a stakeholder approach. Boston: Pitman.
Fussler, C., & James, P. (1996). Driving eco-innovation: a breakthrough discipline for innovation and sustainability. London: Pitman.
Garcia, R., & Calantone, R. (2002). A critical look at the technological innovation typology and innovativeness terminology: a literature review. The Journal of Product Innovation Management, 19(2), 110–132. CrossRef
Ghoshal, S. (1987). Global strategy: an organizing framework. Strategic Management Journal, 8, 425–440. CrossRef
Govindarajan, V., & Trimble, C. (2012). Reverse innovation: create far from home, win everywhere. New York: Harvard Business Review Press.
Guiltinan, J. (2009). Creative destruction and destructive creations: environmental ethics and planned obsolescence. Journal of Business Ethics, 89, 19–28. CrossRef
Haanaes, K., et al. (2011). First look: the second annual sustainability and innovation survey. MIT Sloan Management Review, 52(2), 77–83.
Halila, F., & Rundquist, J. (2011). The development and market success of environmental innovations: a comparative study of environmental innovations and “other” innovations in Sweden. European Journal of Innovation Management, 14(3), 278–302. CrossRef
Hansen, E. G., & Große-Dunker, F. (2013). Sustainability-oriented innovation. In S. O. Idowu, N. Capaldi, L. Zu, & A. Das Gupta (Eds.), Encyclopedia of corporate social responsibility (Vol. I, pp. 2407–2417). Heidelberg: Springer. CrossRef
Hansen, E. G., Große-Dunker, F., & Reichwald, R. (2009). Sustainability innovation cube: a framework to evaluate sustainability-oriented innovations. International Journal of Innovation Management, 13, 683–713. CrossRef
Hawkins, T. R., Singh, B., Majeau-Bettez, G., & Strømman, A. H. (2013). Comparative environmental life cycle assessment of conventional and electric vehicles. Journal of Industrial Ecology, 17, 53–64. CrossRef
Heugens, P. P. M. A. R., & Lander, M. W. (2009). Structure! Agency! (And other quarrels): a meta-analysis of institutional theories of organization. Academy of Management Journal, 52(1), 61–85. CrossRef
Huber, J. (2008). Technological environmental innovations (TEIs) in a chain-analytical and life-cycle-analytical perspective. Journal of Cleaner Production, 16(18), 1980–1986. CrossRef
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. Journal of Marketing, 57, 53–70. CrossRef
Johansson, G., & Magnusson, T. (1998). Eco-innovations: a novel phenomenon? Journal of Sustainable Product Design, 7, 7–18.
Kanter, R. M. (2006). Innovation: the classic traps. Harvard Business Review, 84(11), 73–83.
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and managerial implications. Journal of Marketing, 54, 1–19. CrossRef
Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: a measure of market orientation. Journal of Marketing Research, 30, 460–477. CrossRef
KPMG (2013). The KPMG survey of corporate responsibility reporting 2013. KPMG.com/sustainability.
Kronrod, A., Grinstein, A., & Wathieu, L. (2012). Go green! should environmental message be so assertive? Journal of Marketing, 76, 95–102. CrossRef
Laplume, A. O., Sonpar, K., & Litz, R. A. (2008). Stakeholder theory: reviewing a theory that moves us. Journal of Management, 34, 1152–1189. CrossRef
Larson, A. L. (2000). Sustainable innovation through an entrepreneurship lens. Business Strategy and the Environment, 9(5), 304–317. CrossRef
Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). Greening the marketing mix: do firms do it and does it pay off? Journal of the Academy of Marketing Science, 41(2), 151–170. CrossRef
Luchs, M. G., Naylor, R. W., Irwin, J. R., & Raghunathan, R. (2010). The sustainability liability: potential negative effects of ethicality on product preference. Journal of Marketing, 74, 18–31. CrossRef
Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction and market value. Journal of Marketing, 70, 1–18. CrossRef
Machiba, T. (2010). Eco-Innovation for enabling resource efficiency and green growth: development of an analytical framework and preliminary analysis of industry and policy practices. International Economics and Economic Policy, 7(2), 357–370. CrossRef
MacInnis, D. J. (2011). A framework for conceptual contributions in marketing. Journal of Marketing, 75, 136–154. CrossRef
Madsen, P. J., & Rodgers, Z. J. (2015). Looking good by doing good: the antecedents and consequences of stakeholder attention to corporate disaster relief. Strategic Management Journal, 36(5), 776–794. CrossRef
Mariadoss, B. J., Tansuhaj, P. S., & Mouri, N. (2011). Marketing capabilities and innovation-based strategies for environmental sustainability: an exploratory investigation of B2B firms. Industrial Marketing Management, 40(8), 1305–1318. CrossRef
Martin, A., & Rosenthal, E. (2011). A dash of cold water. The New York Times (Sep 17), p. B1, New York edition.
Mitchell, R. W., Wooliscroft, B., & Higham, J. (2010). Sustainable market orientation: a new approach to managing marketing strategy. Journal of Macromarketing, 30(2), 160–170. CrossRef
Neff, J. (2010). Agencies also on the hook for P&G's green scorecard. Advertising Age (May 12) http://adage.com/article/news/agencies-hook-p-g-s-green-scorecard/143817/
Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard Business Review, 82, 57–67.
Nikolaeva, R., & Bicho, M. (2011). The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards. Journal of the Academy of Marketing Science, 39(1), 136–157. CrossRef
Olson, E. L. (2013). It’s not easy being green: the effects of attribute tradeoffs on green preference and choice. Journal of the Academy of Marketing Science, 41, 171–184. CrossRef
P&G 2010 Sustainability report. (2010). www.pg.com/sustainability
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: a multiple-item scale for measuring perceptions of service quality. Journal of Retailing, 64(1), 12–40.
Pfeffer, J., & Salancik, G. R. (1978). The external control of organizations: a resource dependence perspective. New York: Harper & Row.
Pfitzer, M., Bockstette, V., & Stamp, M. (2013). Innovating for shared value. Harvard Business Review, 86, 100–107.
Porter, M. E. (1985). Competitive advantage: creating and sustaining superior performance. New York: Free Press.
Porter, M. E., & Kramer, M. R. (2006). Strategy and society: the link between competitive advantage and corporate social responsibility. Harvard Business Review, 79, 78–93.
Ramus, C. A. (2001). Organizational support for employees: encouraging creative ideas for environmental sustainability. California Management Review, 43(3), 85–105. CrossRef
Rennings, K. (2000). Redefining innovation: eco-innovation research and the contribution from ecological economics. Ecological Economics, 32(2), 319–332. CrossRef
Rosenbloom, S., & Barbaro, M. (2009) Green-light specials, now at Wal-Mart. The New York Times (January 25), p. BU1, New York edition.
Sharma, A., Iyer, G. R., Mehrotra, A., & Krishnan, R. (2010). Sustainability and business-to-business marketing: a framework and applications. Industrial Marketing Management, 39, 330–341. CrossRef
Siguaw, J. A., Simpson, P. M., & Enz, C. A. (2006). Conceptualizing innovation orientation: a framework for study and integration of innovation research. Journal of Product Innovation Management, 23(6), 556–574. CrossRef
Srivastava, N. (2013). Triple bottom line performance: the role of business in nation building. ISB Insight, 1(1), 50–55. Mr. Y. C. Deveshwar, Chairman of ITC Limited, in response to a question by Srivastava (2013) on behalf of ISB Insight.
Tellis, G. J., Prabhu, J. C., & Chandy, R. K. (2009). Radical innovation across nations: the preeminence of corporate culture. Journal of Marketing, 73(1), 3–23. CrossRef
Unilever Sustainable Living Plan Progress Report (2011). http://www.unilever.com/images/uslp-Unilever_Sustainable_Living_Plan_Progress_Report_2011_tcm13-284779.pdf
United Nations Environment Programme. (2005). Talk the walk: Advancing sustainable lifestyles through marketing and communications. New York: United Nations Global Compact and Utopies.
Varadarajan, R. (2014). Toward sustainability: public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world. Journal of International Marketing, 22(2), 1–20. CrossRef
Walls, J. L., Phan, P. H., & Berrone, P. (2011). Measuring environmental strategy: construct development, reliability, and validity. Business Society, 50(1), 71–115. CrossRef
Williams, C., & Millington, A. C. (2004). The diverse and contested meanings of sustainable development. The Geographical Journal, 170(2), 99–104. CrossRef
Yadav, M. S., Prabhu, J. C., & Chandy, R. K. (2007). Managing the future: CEO attention and innovation outcomes. Journal of Marketing, 71(4), 84–101. CrossRef
- Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation
- Springer US
Entwicklung einer Supply-Strategie bei der Atotech Deutschland GmbH am Standort Feucht