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Über dieses Buch

This book teaches readers the fundamentals of innovation and reduces them to practice in the context of entrepreneurship and intrapreneurship. It is a new, fresh look at learning and practicing innovation at the individual level, based on scientific knowledge and in the context of the 21st century. The first chapter introduces the topic and describes the author’s perspective. Next, an overview of the 21st Century landscape and innovation is presented, as well as a discussion of positioning oneself to stay relevant and fulfilled during the course of one’s career. The third chapter teaches how to think creatively by learning the basics of creative thinking processes. The next chapter builds on creative thinking and describes innovation methods, including design, lateral, and systems thinking, and blue ocean strategies. Examples of organizations with a long history of innovation are presented, followed by ideas on measuring and tracking the innovativeness of organizations. The fifth chapter brings the concepts together to teach about launching an innovation project, particularly in the context of startups. The conclusion summarizes the takeaways. This book is written for engineering students and professionals, but can also be used by those in other disciplines by adapting the engineering analogies.



Chapter 1. Introduction

The fast pace of marketplace change is powered by rapidly advancing science and technology capabilities, as well as increasing intensity of global competition. We are all in races for relevance in our professional and personal lives. Creativity and innovation skills are key to success and are defined in this chapter, followed by an outline of the author’s perspective and the topical organization of this book.
Mehran Mehregany

Chapter 2. Innovation and Entrepreneurship

In this chapter, We focus on the reasons why there is such a growing emphasis on innovation and entrepreneurship in the twenty-first century. Useful definitions for terms are explored, including a discussion of value—the hoped-for outcome of innovation. Attributes of organizations are explained in the context of their age and size. Finally, there is a discussion of how to position oneself for a career of driving value creation.
Mehran Mehregany

Chapter 3. The Innovative Mind

This chapter describes the idea and impact of growth mindsets, which explains that how we view ourselves profoundly affects our ability to think creatively. It then outlines a number of theories put forth for creative problem solving, describing how creativity can be learned and practiced. We then close with discussions of the biology and psychology of creative thinking.
Mehran Mehregany

Chapter 4. Innovation Methods

This chapter provides an overview of different structured approaches for driving innovation. These methods are design thinking, lateral thinking, systems thinking and blue ocean strategies. We touch on flexibility in using these methods and freedom to adapt them to form one’s own style. Examples of innovative organizations are presented. The chapter concludes with a discussion of measuring innovation in an organization.
Mehran Mehregany

Chapter 5. Identifying, Qualifying, and Financing Opportunities

This chapter discusses how to go about finding opportunities, something both easy and difficult. It is easy to come up with ideas, but difficult to select worthy ones. Accordingly, we will discuss how to qualify opportunities. Finally, there is a discussion of finding the money needed to implement an innovative idea.
Mehran Mehregany

Chapter 6. Conclusion

This concluding chapter presents key takeaways from the topics covered. The closing comments outline a few additional points to consider as you embark on your innovation adventures.
Mehran Mehregany


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