In mid-2018, John Hulland approached the two of us, asking us to co-edit a JAMS special issue around the general theme of “Innovating in the Digital Economy: Leveraging Technologies to Create Value for Customers and Firms.” We agreed to do so, and a call for papers was issued later in the year. In addition, a Thought Leaders’ Conference on the same topic was hosted by the Department of Marketing of Bocconi University in Milan, Italy, in mid-2019. The conference was vibrant, participants were deeply engaged, and sessions were highly interactive. Many of the author teams whose work ultimately appears in this special issue participated, and received valuable early feedback on their work. Our thanks to Paolo Guenzi, Gabriele Troilo, Gaia Rubera, Francesca Sotgiu, and Stefan Worm for doing such an excellent job with the organization and execution of that event. In total, almost fifty manuscripts were submitted and considered for inclusion in this special issue. …
