Picture the Hotel Design Conference 2006, held at the Sands Expo Convention Center in Las Vegas USA. It happened during the breakfast session at the third day of the conference where groups of about ten people switched tables every 15 minutes, exchanging insights and getting to know each other. At one table a development representative of a major hotel chain had a seat next to the representative of the Starwood Group. The topic at that moment was rooms-design. At Starwood – the one representative explained – they reduced the size of one side of a new-to-build hotel room by thirty centimetres, since they now only installed flatscreen televisions instead of the bulky standard ones. It totally changed the set-up of the new floor plans of the hotels in development. This not only offered the guest the latest in technology, it also seriously reduced building costs. Probably this doesn’t go for all Starwood property, but the story was a clear one. Surprisingly, the representative of the other chain reacted as if this was completely new to him. He made notes and asked a few questions. He most likely intended to advise his chain to consider changing building strategy accordingly.
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