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Über dieses Buch

This edited volume aims to describe the transformation of supply chain management (SCM) and logistics services by merging sustainable logistics, SCM, sustainable consumption and lifestyle research. This assessment of the transformation potential serves the development of sustainable business models and optimized decision-making systems for achieving sustainable economic value creation within a green economy. In 5 sections, the volume takes a unique transdisciplinary approach to assess sustainable business practices within SCM and the logistics sector, and to understand the interactions between logistics services and consumer lifestyles while creating transparency within the decision making process. This book will be of particular interest to academics, policymakers, planners, and politicians.

Section 1 introduces readers to the importance of blended research and innovation between sustainable SCM and consumer lifestyles for transformation towards a green economy. Section 2 addresses the question of how trends and developments in consumption behavior and lifestyles influence the development of sustainable logistics. Section 3 discusses the transformation potential towards sustainable logistics using the food sector as an example. Section 4 focuses on strategic decision making in SCM, and how long-term improvements of sustainability performance can be achieved. Section 5 concludes with policy recommendations as well as research and innovation perspectives for future sustainable development with SCM and logistics.



Introduction and Overview


Chapter 1. Integrating Perspectives of Logistics and Lifestyles for a Sustainable Economy

This chapter provides a first overview of the need for an intertwined view of modern logistics services and consumer lifestyles in holistically understood supply chains. The research subjects are placed in the overall context of a necessary transformation into a sustainable economic system. The authors briefly define research gaps and systematically access the basic constellations of the underlying research approach for this book. Goals and methods are named and an overall systemic view of the effect of the interplay between consumers, services and all actors in the supply chain is established. Finally, the structure of the book is explained.
Ani Melkonyan, Klaus Krumme

Chapter 2. Supply Chains and Systems of Sustainability: An Attempt to Close the Gap

The chapter presents conceptual theory building based on an extensive literature review of contemporary knowledge stocks, both of the previous answers of supply chain management (SCM) and logistics regarding the sustainability challenge as well as of sustainability science on sustainable systems conceptualization. Grounded in the identified conceptual and knowledge gaps, the work describes building blocks for redesigns of sustainable supply chain management (SSCM).
Finally, an expanded definition of SSCM as well as a metabolism model of sustainable supply systems (SUSY) is proposed.
The valorization of “strong sustainability,” rooted in nested systems organization, has particular importance by integrating the assets of critical capital, shared responsibility, and distributive equity into sustainable supply chain understanding. A contextualization of sustainable supply chain (management) concepts for a green economy is based on the synopsis of natural critical capital, eco-industrial production, sustainable supply, as well as consumption/product use systems with an emphasis on urban-industrial source-sink relationships.
Klaus Krumme

Challenges in Logistics and SCM: Trends in the Sector Considering Consumer Lifestyles


Chapter 3. Leverage Points for Sustainable, Innovative Logistics Considering Consumer Lifestyles

This article addresses the interrelations between the perpetual growth of the logistics industry and logistics services on the one hand and changing consumption behaviors and lifestyles on the other. More specifically, we look at how consumption patterns can influence the development and expansion of sustainable logistics structures and services along the supply chain of products found in conventional grocery stores and fashion products distributed through online retailing.
Through horizon scanning and qualitative expert interviews, we developed potential approaches for increasing sustainability in the logistics industry with respect to consumption behaviors. Integrating logistics into the “container” of sustainability, integrating (more) sharing economy elements into logistics services, and taking advantage of existing areas of consumer awareness, such as regional products, for promoting sustainable logistics to end users are only some examples for potential approaches.
Rosa Strube, Thomas Wagner

Chapter 4. Assessment of Consumer Attitudes Toward Sustainability in Food Logistics and the Role of Shopping Behavior and Personal Characteristics

In order to help meet the United Nations Sustainable Development Goals, governments, businesses, as well as consumers are required to do their share. By means of buying decisions, consumers can contribute to sustainable consumption and also influence businesses to produce more sustainably. Buying groceries is an everyday activity where consumers can easily take action. This chapter focuses sustainable food logistics and describes an empirical study to address the questions of (1) how a consumer’s attitude toward sustainability in a food-logistics context can be assessed, (2) whether people with a positive attitude toward sustainability show a sustainable grocery shopping behavior, and (3) what individual characteristics are beneficial and which ones are cumbersome in this regard. We report the development of an attitude questionnaire and relate this to consumer behavior and personality. Results are discussed and practical implications for businesses and governments are provided to enhance sustainable consumption and production.
Gerrit Stöckigt, Rosa Strube, Sarah Lubjuhn, Matthias Brand

Chapter 5. Green Bullwhip Effect Revisited: How Sustainable Lifestyles Might Influence Supply Chains

In connection to the general bullwhip effect with increased order volumes upstream in the supply chain caused by the information gaps and human behavior, a green bullwhip effect was proposed to have a special impact of green logistics measures in the same direction as the original bullwhip effect. This is caused by a restriction in flexibility due to most green transportation measures and the human reactions to this change. This contribution is discussing similar effects of further sustainability concepts as, e.g., sustainable lifestyles and proposing a comprehensive approach to mitigate such a further potential bullwhip effect in supply chain management.
Matthias Klumpp

Chapter 6. Communicating Sustainable Logistic Innovations to Various Consumer Groups

Advancing sustainable logistic processes requires transitions on consumer side too, i.e., changes in knowledge, attitudes, and lifestyle behaviors. With this perspective, the scientific field of sustainability communication has demonstrated the importance of tailor-made (sub-)target group communication that goes beyond the frequently used “one-size-fits-all” communicative approach.
Up to now, little is known about how to effectively communicate sustainable logistics innovations to relevant consumer groups. This research study aims at designing adequate communication strategies that make potential innovations such as a fair logistics label for products or a sustainable logistic button for online shopping attractive for consumers. The following research questions are answered:
  • (RQ 1) What are target group-specific patterns with respect to sustainable logistics processes?
  • (RQ 2) Based on RQ1, which communication scenarios facilitate the use of sustainable logistics innovations of various consumer groups?
This article presents six consumer communication scenarios in the field of online fashion and sustainable products in grocery stores. The development of these communication scenarios is based on a qualitative pre-study (N = 10) and a quantitative study (N = 355) with consumers aged between 20 and 40, who order fashion online and who buy sustainable products in grocery stores.
Based on (a) the analysis of knowledge, attitudes, and practice, (b) media and communication preferences of the target group members, as well as (c) their preferences for various sustainable logistics innovations and how they should be shaped in practice, the communication scenarios were developed to effectively reach these groups.
Sarah Lubjuhn, Martine Bouman, Roel Lutkenhaus, Klaus Krumme

Transformation Potential Towards Sustainable Supply Chains


Chapter 7. Local and Sustainable Food Businesses: Assessing the Role of Supply Chain Coordination

In food supply chains, products and services are continuously expanded and adapted according to changing customer demands. As concerns for environmental and social issues within societies grow, sustainable business practices in supply chains are coming to the fore. Altogether customers’ growing demand for local food has led to an increased importance of local food production and distribution networks. In this context, the present study analyzes sustainability-related practices in two local food production and distribution networks in Germany and Austria applying a multiple-case study approach to understand how business models can facilitate sustainable practices within the food industry. By comparing the selected cases, insights were derived with regard to sustainable business model elements in local food networks, in particular promoting logistics and financial coordination in the supply chain. Thus, the article builds on academic literature by identifying and describing key elements of sustainable business models in local food networks. At the same time, it can be argued that sustainable business models have to be accepted by consumers such that sustainability advantage aspects need to be stressed through external communication. Managerial implications with regard to transferability and scaling of regional food businesses are provided accordingly.
Tim Gruchmann, Madeleine Böhm, Klaus Krumme, Simon Funcke, Simon Hauser, Ani Melkonyan

Chapter 8. A System Dynamics-Based Simulation Model to Analyze Consumers’ Behavior Based on Participatory Systems Mapping – A “Last Mile” Perspective

The complexity of the term sustainability is encouraging both policy makers and industry, to expand their methodology of solving environmental, social, and economic issues. In the field of applied science, sustainability-related research is thematic and policy driven; therefore involving the widest possible range of stakeholders is of importance. High uncertainty problems and high-risk decisions such as sustainability-related topics are difficult to analyze and solve with conventional scientific approaches and tools. Accordingly, discrete, simple, and short-term systems regarding one specific problem are increasingly being replaced by dynamic, complex, long-term, real-time, interdisciplinary models. This peculiarity requires decision-makers to have a system thinking approach. Participatory systems mapping (PSM) is, in this context, a methodology in which a structured process is used to design cause-and-effect relationships between different factors and elements in a defined system. It provides a multi-perspectival understanding of problems and can help to formulate effective policies for complex sustainability issues. This will be represented, in a first instance, as a causal loop diagram (CLD) and, subsequently, as a stock and flow diagram (SFD) which is an equation-based system dynamics (SD) modeling technique. This will be of assistance in developing strategies and recommendations for the food industry, where consumers are creating a dynamic environment through quickly adapting their consumption habits which are currently characterized by a growing demand for sustainable food production. As a result, this increasing importance of local and organic food logistics networks has a direct impact on the last mile and its sustainability performance. Therefore, the present study intends to contribute to the understanding of the system dynamics in local food logistics networks.
Gustavo De La Torre, Tim Gruchmann, Vasanth Kamath, Ani Melkonyan, Klaus Krumme

Chapter 9. Diffusion of a Social Innovation: Spatial Aspects of “Foodsharing” Distribution in Germany

The global scarcity of resources, reaching the limits of growth and planetary boundaries, cannot be overcome by technical efficiency alone. As implementation of countermeasures, an increase in technical efficiency is important, but a profound societal change, comprising a transition in lifestyle and consumption habits, must happen as well. With annually 1.3 billion tons of registered food waste, 39% of avoidable waste fall to the share of private households and 14% to wholesale and retail markets, giving the field of nutrition an outstanding potential for resource-efficient behavior. These large amounts of food waste imply the need for closed loops (supply chains) and innovative solutions for complex structures in parts of acquisition, production, distribution, and consumption of food supply in private and public sectors. The example of an innovative logistic system, addressing food waste as a self-organized network to share food in order to preserve it from being thrown away via an Internet platform, is “Foodsharing.” Like many sustainable innovations, “Foodsharing” is located in a niche, and its diffusion is critical for its establishment, which is a typical starting point for societal transformation processes. According to, innovations in sustainability in Germany are present but do not spread through economy and society fast enough. The understanding of the diffusion dynamics of bottom-up innovations like “Foodsharing” is necessary for its promotion and will be the focus of the article. For the first time, the diffusion of “Foodsharing” in Germany is visualized and examined toward spatial attributes to foster sustainable innovations and support their diffusion. There has been evidence of an increasing concentration of “Foodsharing” applications in urban areas in contrast to its rural distribution. Although the dissemination of “Foodsharing” via distance-independent mass media is possible, the “transmission” of social innovation seems to take place increasingly through local, i.e., personal, contacts. This seems to lead to consolidation in the niche rather than moving out of it. One reason might be rural-urban milieu differences as a correlation between registrations and socioeconomic data can be demonstrated. However, since urban and rural areas also differ greatly in terms of infrastructure, it needs to be investigated to what extent existing infrastructures, such as supermarket density or logistics of food collection and distribution by bicycles, due to the ecological motivation of members, influence the spatial distribution of “Foodsharing” in rural areas. Nevertheless, there is research potential to define what is really causing the spread of “Foodsharing” in rural areas to fail.
Romy Kölmel, Carolin Baedeker, Jonas Böhm

Scenario and Strategy Development for Future Sustainable Supply Chain and Logistics Services


Chapter 10. Scenario Planning for Sustainable Food Supply Chains

Regional impact scenarios of climate change show a high risk of supply deadlocks in respect to food security. Moreover, the impact of climate system on food security is induced by consumption systems due to shifting demand patterns within fast urbanization processes. Therefore, the transformational management of food supply chains shows an urgent demand for “integrated” and system-related solutions, considering related effects of resource scarcity (e.g., mineral fertilizers, water, constraints on energy use, and land use) as well as demographic change and interlinked resource consumption. Thus, the development of strategies for human wellbeing, national income generation, ecological stability, and social integrity have to be also considered while developing various scenarios for future food systems. Sustainable supply chain management (SSCM) could fertilize the trendsetting concept of the sustainable and innovative food supply chains by analyzing climate change impacts, adjustments in operational action fields, proactive countermeasures, as well as policy improvements being focused on the resilience of the food supply chains, meanwhile allocating the resources efficiently and meeting population demands.
With respect to food security, an integration beyond the primary/agricultural sectors should be carried out especially for water and/or energy intensive parts of the supply chain. The concept of the resource nexus combined with eco-innovations for supply chains within various scenarios is discussed in the given chapter. Based on scenario development and evaluation, new integrated methodological strategies for supply and value chain alternatives with higher climate change resilience are developed and suggested for efficient policy recommendations. Thus, the main aim of the given chapter is to discuss transition pathways for resilience-oriented natural resource use in food supply chains. Moreover, innovative strategies for making the food supply chains sustainable toward future climate change impacts as well as the influences of changing consumer behaviors are discussed. For this, all the relevant factors influencing food supply chains are combined into future possible scenarios. Such integrated scenarios determine transformational socioeconomic frameworks, while favoring the establishment of innovative business and value chains in terms of infrastructure development, business models, operations, cooperation, and service management.
Ani Melkonyan, Tim Gruchmann, Adrian Huerta, Klaus Krumme

Chapter 11. Applications of Digital Technologies in Sustainable Logistics and Supply Chain Management

Digitalization revolutionizes business with the growing influx of technological innovation, possibly fueling the transition toward a more sustainable way of value creation. Apart from hardware-oriented mega-trends like robotics, it is mainly the software-based digital technologies that create fundamental change in processes, operations, functions, and even entire business models. Apart from the sheer introduction of the individual technologies to different application areas of the transportation and logistics sector, a clear picture of the prerequisites and expectable impacts of a holistic digital transformation is still not available though. In this chapter the authors address the research gap with a profound insight into theory and practice of digitalization in the transportation and logistics sector. Moreover, they develop a methodology for a structured evaluation of the digital transformation. The evaluation approach considers economic, ecological, and social dimensions at different levels of planning focusing on the respective requirements and the influences to be gained. With such a structured evaluation approach, researchers and decision-makers from practice are given a tool at hand to consider the extensive effects of digital transformation.
Fuyin Wei, Cyril Alias, Bernd Noche

Chapter 12. Sustainable Logistics and Transportation Systems: Integrating Optimization and Simulation Analysis to Enhance Strategic Supply Chain Decision-Making

The design of logistics and transportation systems has long-term effects on the sustainability performance of the supply chain and its operational costs. Competing objectives coupled with deep uncertainty involved in the decision-making problem make it inherently challenging. While optimizing facility locations under certain conditions has been extensively studied in the literature, however, deterministic insights for strategic decision-making are not necessarily determining the best choice. Strategic decision-making is also concerned with exploring the plethora of possible future options arising from plausible choices and exogenous factors. Therefore, this study aims to integrate optimization methods commonly used in operations research with simulation techniques to enhance strategic supply chain decision-making. Optimization approaches are accordingly used as the evaluation of simulated scenarios. While various objectives are explored and embedded in an optimization model, the ultimate purpose of this study is “exploring” the landscape of plausible outcomes and their relationships with decisions. The proposed method is applied to a concrete setting, in particular an adapted case study of a small-scale, local food cooperation in Austria, to evaluate the number of distribution centers in this decentralized food production and distribution network.
Tim Gruchmann, Jan Eiten, Gustavo De La Torre, Ani Melkonyan

Synthesis and Perspectives


Chapter 13. Recommendations for Politics, Companies, and Intermediaries to Support the Transformation Toward Sustainable Supply Chains

The previous chapters dealt in detail with customer-induced innovation for sustainable logistics and, conversely, with the potential impact of sustainable logistics on the promotion of sustainable lifestyles. This chapter leaves this level of detail and draws the bigger picture. It answers the following questions: What can politics, administration, and intermediaries concretely do to support sustainable logistics and lifestyles? How can the logistics industry itself support sustainability, and what kind of cooperation can it already engage in today? How can it also become active itself? And finally: What are the potential quick wins?
Nomo Braun

Chapter 14. Research and Innovation Perspectives on Integrated Supply Chains in a Sustainable Economy

This book has provided research approaches and results for integration of essential socioeconomic and environmental aspects, as well as vital interdependencies of logistics services and sustainable lifestyles, for sustainable production, supply and consumption systems. The research has been focusing on stationary retail, e-commerce, and new forms of the sharing economy. This needs more open views on supply chains within newly defined system boundaries including up to now “external” factors in a vertical integration, as well as a horizontal expansion of supply chain concepts toward not only production but also consumption and consumer lifestyles and also innovated structures and services as part of the “core” sustainable supply system. 
Klaus Krumme, Ani Melkonyan


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