Review of Marketing Research
ISBN: 978-0-7656-2127-6, eISBN: 978-0-85724-728-5
Publication date: 1 January 2010
Citation
Malhotra, N.K. (2010), "Review of Marketing Research", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. ix-xvii. https://doi.org/10.1108/S1548-6435(2009)0000006004
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited