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2017 | Buch

Introduction Kapitel lesen Erstes Kapitel lesen

Integrated Business Information Systems

A Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data

verfasst von: Klaus-Dieter Gronwald

Verlag: Springer Berlin Heidelberg

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer.

Inhaltsverzeichnis

Frontmatter
Chapter 1. Introduction
Abstract
Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. This requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company in a serious gaming environment.
Klaus-Dieter Gronwald

Role Based Business Simulation

Frontmatter
Chapter 2. Preparation and Initiation
Abstract
Introduction of the role based virtual simulation environment kdibis, the story, methods and background information for the online simulation including the registration process and game initiation.
Klaus-Dieter Gronwald
Chapter 3. Development and Implementation of an ERP Strategy
Abstract
There is a typical post merger situation right after the foundation of the four groups with business units having different business processes, product portfolios, rules, tools and IT infrastructures. With the strategic objectives of an ERP implementation (standardization of business processes, standardization of master data, optimization of the IT infrastructure), this situation is adjusted accordingly for the four groups. The analysis of the business situation based on the results of the previous fiscal year and a product portfolio analysis are the basis for a first review meeting where the teams present their strategies.
Klaus-Dieter Gronwald
Chapter 4. Game Round 1: Supply Chain Not Optimized—The Beer Game
Abstract
In the game round 1 students experience the effects of a non-communicative supply chain with isolated business units which reflects the situation in the first fiscal year without the planned but not yet realized ERP integration strategy. This follows mainly the rules and principles of the classical Beer Game. The results of this round will become the starting point for a supply chain integration and optimization strategy.
Klaus-Dieter Gronwald
Chapter 5. Development and Implementation of a SCM Strategy
Abstract
Based on the results obtained in game round 1, the theoretical foundations of supply chain management methods are developed and implemented with a corresponding optimization strategy. Supply chain management will be defined and the bullwhip effect will be discussed in detail, including the measures for its prevention. Demand forecasting and inventory management will be introduced as primary supply chain management methods. The detailed theories and learning content of the presented methods will be discussed in Part II, Chap. 11, mainly in parallel self-study. At a second review meeting, the teams present their results and interpret their behavior from round 1 from which they derive solutions for an optimal communicative supply chain. They must choose both a forecasting method and an inventory management process that will be implemented for the next game round.
Klaus-Dieter Gronwald
Chapter 6. Game Round 2: Supply Chain Optimized
Abstract
In this game round the supply chain will be optimized by integration of forecasting and inventory management. The teams select the necessary methods and parameters and a fiscal year is played in a partially automated environment. The results are reviewed and presented in a third review meeting. The results of the review meeting will be integrated into the system and the supply chain will be fully automated.
Klaus-Dieter Gronwald
Chapter 7. Development and Implementation of a CRM Strategy
Abstract
Customer relationship management is introduced as a customer oriented concept for the implementation of marketing strategies. The four methods of a CRM system (strategic, analytical, operational and communicative) are discussed and prepared for the SCM–CRM integration.
Klaus-Dieter Gronwald
Chapter 8. Game Round 3: CRM–SCM-Integration
Abstract
After the automation of the supply chain, the four companies compete directly. Demand generation dominates and is integrated with demand forecasting and inventory management. The game is managed on a quarterly basis with the help of promotions, pricing and portfolio management. Lack of business intelligence makes a proactive action impossible for the companies and the situation is similar to that of the non-communicative supply chain in the first round, now only in relation to the entire market.
Klaus-Dieter Gronwald
Chapter 9. Business Intelligence (BI) and Big Data Analytics (Big Data)
Abstract
Business Intelligence and Big Data Analytics are separated from one another and introduced as independent complementary methods. Predictive analytics, sentiment analysis and social media analytics are introduced as Big Data methods for active market management on an individual customer basis and prepare the last game round of a transparent and proactive market influence with realtime intelligence. Theoretical foundations and algorithms as well as a comprehensive treatment of social media text mining and statistics are developed in Part II, Chap. 14 parallel to this chapter. The game round 4 and a final analysis will finish this course.
Klaus-Dieter Gronwald

Theory and Background

Frontmatter
Chapter 10. ERP: Enterprise Resource Planning
Abstract
The ERP part deals extensively with the strategic objectives of an ERP implementation. It is complemented by topics such as ERP template development and rollouts, total cost of ownership and organizational change management. A comprehensive chapter on organizational readiness deals with best practices quality and process models complemented by a detailed treatment of post-merger IT integration.
Klaus-Dieter Gronwald
Chapter 11. SCM: Supply Chain Management
Abstract
This chapter describes procedures and methods of demand forecasting and inventory management as basis for the successful implementation of supply chain management. Demand forecasting focuses on time series models and inventory management on economic order quantity (EOQ) models. The calculation methods for five time series forecasting procedures and three inventory management models serve as the basis for the automation of the supply chain in part I of this book.
Klaus-Dieter Gronwald
Chapter 12. CRM: Customer Relationship Management
Abstract
Customer Relationship Management was introduced in Part I. This chapter contains the detailed description of the individual methods, additional remarks on the topics of the CRM strategy and customer relationship, as well as a detailed discussion about the failure of many CRM concepts. The failure rate for CRM implementations is significantly higher compared to other IT projects.
Klaus-Dieter Gronwald
Chapter 13. BI: Business Intelligence
Abstract
Business Intelligence will be formally introduced as an independent discipline with the procedures that distinguish this area from Big Data Analytics: OLAP, OLTP, ETL and Data Mining. Data Mining will be explained using case studies.
Klaus-Dieter Gronwald
Chapter 14. Big Data Analytics
Abstract
Big data analytics is introduced as independent but complementary discipline to BI. The focus is on the paradigm shift in terms of entrepreneurial thinking and acting, which was induced by big data. This is supplemented by a detailed discussion about unstructured data, image analytics, text analysis and text mining. The fast parallel processing of large amounts of data independently of their structure leads to Hadoop and MapReduce, with MapReduce being discussed as a technological and methodological basis for Hadoop. Big data analytics process models complete the theoretical part. Twitter text mining, sentiment analysis, visualization and outlier detection conclude this chapter.
Klaus-Dieter Gronwald

Information Material

Frontmatter
Chapter 15. Post-Merger Situation: Alpha Beer
Abstract
The chapter contains the necessary information about the market situation, distribution, customer structure and product portfolio as well as the IT infrastructure for each division directly after the merger.
Klaus-Dieter Gronwald
Chapter 16. Post-Merger Situation: Green Beer
Abstract
The chapter contains the necessary information about the market situation, distribution, customer structure and product portfolio as well as the IT infrastructure for each division directly after the merger.
Klaus-Dieter Gronwald
Chapter 17. Post-Merger Situation: Royal Beer
Abstract
The chapter contains the necessary information about the market situation, distribution, customer structure and product portfolio as well as the IT infrastructure for each division directly after the merger.
Klaus-Dieter Gronwald
Chapter 18. Post-Merger Situation: Wild Horse Beer
Abstract
The chapter contains the necessary information about the market situation, distribution, customer structure and product portfolio as well as the IT infrastructure for each division directly after the merger.
Klaus-Dieter Gronwald
Chapter 19. Share of Wallet
Abstract
This chapter contains detailed information about the initial share of wallet for all four beer groups and the four key accounts KDISCOUNT, KDISUPER, KDIvalue, and KDIFRESH.
Klaus-Dieter Gronwald
Backmatter
Metadaten
Titel
Integrated Business Information Systems
verfasst von
Klaus-Dieter Gronwald
Copyright-Jahr
2017
Verlag
Springer Berlin Heidelberg
Electronic ISBN
978-3-662-53291-1
Print ISBN
978-3-662-53290-4
DOI
https://doi.org/10.1007/978-3-662-53291-1