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2013 | OriginalPaper | Buchkapitel

7. “Integrating” Business Model and Strategy

verfasst von : Federico Barnabè, Maria Cleofe Giorgino

Erschienen in: Integrated Reporting

Verlag: Springer International Publishing

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Abstract

This chapter explores the potential role of Integrated Reporting in supporting the relationships between a company’s strategy and the development (i.e. design and implementation) of its business model. To this aim, we draw on the relevant literature on strategy and on business models, as well as on the recent guidelines provided by the International Integrated Reporting Council framework, to suggest a three step process for linking the company’s strategy to the development of the related business model. An example of such process is presented in the context of low-cost airline companies.

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Vorheriges Kapitel Stakeholder Engagement

Nächstes Kapitel Performance Measurement and Capitals

Although this chapter is the result of a joint collaboration, Federico Barnabè should be considered the author of the Sects. 7.4, 7.5, and 7.6, while Maria Cleofe Giorgino should be considered the author of the Sects. 7.1, 7.2, and 7.3.

For instance, Osterwalder and Pigneur (2010) have proposed a scheme based on a set of nine components (i.e. customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure), arguing the necessity of “re-interpreting strategy through the lens of the Business Model Canvas”. According to this other perspective, strategy is so not included in the business model, rather the former supports the assessment and management of the latter.

On these topics see Ansoff (1965); Andrews (1971); Wernerfelt (1984); Porter (1985, 1996); Barney (1991); Warren (2002, 2008) and Morecroft (2007).

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Titel: “Integrating” Business Model and Strategy
verfasst von: Federico Barnabè
Maria Cleofe Giorgino
Verlag: Springer International Publishing
Buch: Integrated Reporting
Print ISBN: 978-3-319-02167-6

Electronic ISBN: 978-3-319-02168-3

Copyright-Jahr: 2013
DOI: https://doi.org/10.1007/978-3-319-02168-3_7