The aim of the model is to support the decision-making process in integrating People, Planet and Profit. By defining six driving forces in three perspectives, management and staff can focus discussion on the essence of CSR for their company or projects. The visualisation of the triangles enhances the comprehension of links, revealing both weak and strong links. Identifying and improving these links strengthens the integration of People, Planet and Profit value creation in company policy and practises.
The use of the model in workshops appears to speed up group understanding of the complex concept of CSR and build up a shared commitment to change. The application of the model encourages employees to express their feelings as an integral part of the decision-making process. This explains why so much positive energy is released when individuals perceive their personal role in the implementation of CSR.