Pest attacks pose a substantial threat to jute production and other significant crop plants. Jute farmers in Bangladesh generally distinguish between different pests that appear to be the same using their eyes and expertise, which isn't always accurate. We developed an intelligent model for jute pests identification based on transfer learning (TL) and deep convolutional neural networks (DCNN) to solve this practical problem. The proposed DCNN model can realize fast and accurate automatic identification of jute pests based on photographs. Specifically, the VGG19 CNN model was trained by TL on the ImageNet database. A well-structured image dataset of four dominant jute pests is also established. Our model shows a final accuracy of 95.86% on the four most vital jute pest classes. The model’s performance is further demonstrated by the precision, recall, F1-score, and confusion matrix results. The proposed model is integrated into Android and IOS applications for practical uses.