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2018 | OriginalPaper | Buchkapitel

21. Intercultural Corporate Communication in the Luxury Hotel Industry

verfasst von : Valentin Borza

Erschienen in: Luxus als Distinktionsstrategie

Verlag: Springer Fachmedien Wiesbaden

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As Miller (2001) perceptively states, the hotel industry is classified into six different categories: Luxury hotels, upper upscale, upscale, upper midscale, midscale and economy (Miller 2001). However, several studies have been conducted on all of the categories; in the current research particular attention is paid exclusively to the luxury hotel segment which can be further broken down into a luxury major, luxury exclusive and upper upscale hotels (Digital Luxury Group, SA 2012). Indeed, there are several Hotel Rating Systems around the world such as the Mobil “Star” Ratings, American Automobile Association (AAA) “Diamond” ratings, WTO, IH&RA, etc. (Narangajavana 2007). According to the British Hospitality Association (BHA), luxury hotels are five-star hotels and possess spacious and luxurious accommodations throughout the hotel. Furthermore, those hotels match the best international standards, their interior design and furniture ought to thrill with quality and attention to detail, comfort and elegance. The restaurants are required to have a high level of technical skill, serving dishes to the highest international standards. Regarding the staff, they have to be knowledgeable, helpful, and well versed in all aspects of customer care, combining politeness with efficiency (BHA cited in WTO and IH&RA 2004). …

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Vorheriges Kapitel Ästhetik als Erfolgsfaktor im Kommunikationsmanagement – nicht nur für Luxus-Modemarken

Nächstes Kapitel Die Kunst der Verknappung – Kommunikationsstrategien für Luxusmarken

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Titel: Intercultural Corporate Communication in the Luxury Hotel Industry
verfasst von: Valentin Borza
Verlag: Springer Fachmedien Wiesbaden
Buch: Luxus als Distinktionsstrategie
Print ISBN: 978-3-658-21568-2

Electronic ISBN: 978-3-658-21569-9

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-658-21569-9_21