Interdepartmental interaction has attracted much attention due to its impact on firm efficiency and profitability. It is useful to understand the nature of interdepartmental interaction between marketing and accounting due to the “tensions and misunderstandings” between these functions. The primary objective of this study is to examine the antecedents and outcomes of interdepartmental interactions by analysing the differences between firms that exhibit high versus low levels of interdependence. Our model is based on risk aversion, organisational structure and reward systems as antecedents of interdepartmental interaction leading to performance outcomes which include market performance, customer satisfaction and information exchange. A four-item scale is used to measure interdependence and to classify the respondents into two groups based on a sample of 95 larger Canadian firms.
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- Interdepartmental Interaction Between Accounting and Marketing: Examination of Differences Based on Level of Interdependence
A. William Richardson