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2024 | OriginalPaper | Buchkapitel

Internal Marketing Impact on Employee and Customer Loyalty

verfasst von : Ala Khosravani, Morteza Akbari, Pantea Foroudi

Erschienen in: Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

Verlag: Springer International Publishing

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Abstract

This chapter reviews the effect of internal marketing (IM) on employee and customer loyalty to the brand and discusses the role of employee psychological empowerment, between employee loyalty, employee innovativeness, and customer loyalty.

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Vorheriges Kapitel Co-creative Internal Branding

Nächstes Kapitel Stakeholders’ Communication: Branding

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Titel: Internal Marketing Impact on Employee and Customer Loyalty
verfasst von: Ala Khosravani
Morteza Akbari
Pantea Foroudi
Verlag: Springer International Publishing
Buch: Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management
Print ISBN: 978-3-031-62966-2

Electronic ISBN: 978-3-031-62967-9

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-62967-9_13