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This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level.
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace.

Inhaltsverzeichnis

Frontmatter

Manufacturing

Frontmatter

Chapter 1. Indian Small-Scale Manufacturing Firms: Achieving Competitive Advantage

Abstract
Managers today need access to opportunities and insights that enable their firm to achieve a competitive advantage in the marketplace. Supply chain initiatives (e.g., integration and flexibility) are of interest because of their proven benefits. This research examines information sharing, in conjunction with supply chain integration and flexibility, to determine their impact on competitive advantage for small-scale manufacturing firms in India. Our findings indicate that supply chain integration has a significant impact on supply chain flexibility, however not in the direction hypothesized. Unfortunately the other hypothesized relationships (information systems to supply chain flexibility and supply chain flexibility to competitive advantage) did not manifest. We will use these results as the impetus for further research in this area.
Katrina Savitskie, Sandipan Sen, Sampath Ranganathan

Marketing

Frontmatter

Chapter 2. Should the Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding

Abstract
The chapter focuses on the analysis of luxury and the major definitional and conceptual issues involving luxury in the fashion industry. In the midst of rising globalization and a daily changing economy, luxury brands play a vital role in political, social, and business spheres by fulfilling people’s physical and psychological needs. This research provides a framework for an investigation into the consumption and management of luxury in today’s society. Further, it examines the different consumers’ perspectives of luxury, sometimes known as “semi-luxury,” and its impact on the market. The aim of this research is to give a sense of the characteristics of luxury and semi-luxury brands to academics and practitioners in the luxury fashion industry. These characteristics are derived from focus groups, one-to-one interviews, and online surveys. Finally, the chapter offers insights and pointers for future research.
Esmira Gheisary

Chapter 3. The Influence of Culture on Leader–Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study

Abstract
Experienced human resource professionals recognize the importance of maintaining and promoting employees’ job satisfaction in talent management and retention. Scholars have done extensive research on job satisfaction of workers in developing economies in North America and Western Europe. However, there is limited research available on workers in developing countries, specifically workers in contemporary Vietnam. The chapter investigates Hofstede’s six cultural dimensions of Vietnamese employees on individual levels. The chapter aims to study the relationships between individual cultural dimensions and the quality of the leader–member exchange and between the leader–member exchange (LMX) quality and job satisfaction of Vietnamese employees. Studying the influence of culture on job satisfaction of workers in developing nations is important for both domestic and international managers. Managerial implications, limitations, and future research are also discussed.
Uyen Hill

Economy

Frontmatter

Chapter 4. The Growing Economic Role of China in Africa: The Case of the Democratic Republic of Congo

Abstract
The economic rapprochement between China and African countries has become the subject of debates in various intellectual forums. While most African leaders welcome China’s involvement in various development projects, some western officials and scholars are critical of this economic relationship. For the past 16 years, since the first China–Africa forum held in 2000, China has been carrying out projects under the agreements signed with various African countries. The positive outcomes of the Chinese investments in most countries are still elusive as far as the welfare of the masses is concerned. This chapter examines the factors that determine China’s policy toward Africa in general and the Democratic Republic of Congo (DRC) in particular. While endorsing African countries’ right to diversify their trading partners, the chapter highlights some impediments that affect the successful economic partnership between China and the DRC.
Emmanuel Naniuzeyi

Education

Frontmatter

Chapter 5. Accreditation in a French Business School from the Student Perspective

Abstract
This chapter focuses on student perception of international accreditation within a French business school. It illustrates that while students generally perceive accreditation positively, they actually know very little about it. The chapter attempts to make a modest contribution to existing literature by addressing the absence of the student voice in studies on international accreditation in business education so far. It also attempts to emphasise to both schools going through the accreditation process and the accrediting agencies themselves that students may not be as well informed on the process as these institutions assume. This has obvious implications for the success of an accreditation process. More importantly, as their knowledge of accreditation can play a key role in a student’s choice of educational institution—a major life choice for a young person—it raises the issue of who should educate students on the subject of international accreditation and how this may responsibly be done.
Hailee Tindale

Growth

Frontmatter

Chapter 6. Amazon Pays to Quit!

Abstract
Amazon.com, Inc, is an online retail company that was established in 1994 by Jeff Bezos. Amazon is one of the most successful companies in e-commerce. In recent times, the company has been facing heavy criticisms for its poor working conditions at its large warehouses. To overcome criticism, Amazon founder and CEO Jeff Bezos came out with a “pay to quit” program where the employees at the fulfillment centers are offered USD 2000 to USD 5000 to quit. The case discusses the pros and cons of this program and whether Amazon will benefit from such a policy in the long term. This implicates a reflection on the nature of work values and why they are of critical importance in organizations. A distinction between involvement and engagement and their implications for understanding motivation should be made.
This case focuses on the following questions:
1.
What are the main HR advantages of the “ pay to quit” program, and how are these likely to influence Amazon’s recruiting practices?
 
2.
Is the “pay to quit” program intended to “to keep employees satisfied and happy”?
 
3.
Will Amazon benefit from such a policy in the long term?
 
4.
Which are Gen-Xers and Gen-Yers work values based on Herzberg’s motivation theory? Are they predominantly extrinsic or intrinsic values? Are there generational differences?
 
David Moriez

Chapter 7. Power Tools for Gold: Doing or Not Doing Business with North Korea?

Abstract
This case serves to trigger a basic discussion on the ethics and risk involved in doing business with totalitarian regimes, exemplified by the case of North Korea. Discussion participants are exposed to a possible real-world business case scenario in which they are urged to carefully weigh ethical and risk-related concerns while coming to a decision on whether or not to do business with North Korea.
Students should be capable of analysing the case by weighing up the business risks and opportunity factors against ethical considerations and make decisions about specific potential ethical or commercial dilemmas that may arise.
This case focuses on the following questions:
1.
What arguments speak for North Korea being an attractive market?
 
2.
What ethical concerns are involved when doing business with North Korea?
 
3.
What commercial risks are involved when doing business with North Korea?
 
4.
Why should DIY Korea care about the Western press?
 
5.
What would you recommend CEO Cass to do?
 
Sven Horak

Chapter 8. To Sell or Not to Sell? The Financial and Socio-emotional Dilemma of the Ownership Decision in the Family Business

Abstract
The case illustrates the process and challenges of ownership decision-making in a multigenerational family business where family and business logics collide. It is designed to help recognize the role of identity, emotions, and conflicting interests in shaping family business decisions. By exploring the family business from these perspectives, the students and practitioners are first asked to analyze the roles and expectations of a heterogeneous group of family shareholders. Then, they are invited to make recommendations that allow for sustaining both the family health and the business wealth in terms of financial and socio-emotional value to the family business.
The case develops along the following questions:
1.
The Dilemma: Why is it difficult for the shareholders to agree on whether to sell the encyclopedia business or not?
 
2.
The Family Business Specificities: In what way does the fact that Blockmouse Publishing is a family business impact the decision of the potential sale?
 
3.
From Research Findings to Action: What would be your recommendations regarding the sales decision of the encyclopedia branch and why?
 
Fabian Bernhard, Rania Labaki

Backmatter

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